Sales teams operate in a fast-paced, performance-driven environment. Just think of daily and monthly sales targets. They need to be continuously fine-tuned to ensure your company is hitting its revenue targets. An effective sales dashboard empowers sales leaders to keep tabs on their current performance.
What is a sales dashboard?
A sales dashboard is a software application that is used to track sales KPIs and metrics, and that displays them to your team uses easy-to-read graphics such as charts, gauges, and other visualizations.
Think of sales dashboards as translating data points into consumable pieces of information and insight about your business. While your CRM, such as Salesforce, will track your accounts, opportunities, and leads, it often lacks in providing a concise view of your current performance. Dashboards within CRMs have traditionally missed the mark when it comes to real-time monitoring.
The role of a sales dashboard isn’t to replace your CRM; a sales dashboard will pull the most actionable information from your CRM and present it your team in an easily consumable format. A common example of a sales dashboard is the sales leaderboard.
A sales leaderboard allows the entire team to monitor their performance on a daily, weekly, or monthly basis. It’s used as a motivational tool to foster friendly competition among internal sales teams. Sales dashboards are a great venue for leaderboards because they provide a way to pull the data in, and a graphical interface to display the data.
How to create a sales dashboard
All dashboards are built on the principle of pulling data into the platform and providing the sales team with a graphical representation of that data. Here’s a simple checklist for creating a sales dashboard:
- Identify the sales metrics and KPIs you need to monitor
- Identify where that data currently resides (EG: CRM, Excel, Google Sheets)
- Determine how you want to view your dashboard (EG: TV dashboard, mobile dashboard)
- Evaluate a dashboard software vendor based on your requirements
- Pull data from your data services into the dashboard
- Design and build graphical visualizations for your dashboard
- Share the dashboard with your team to encourage adoption
Sales Dashboard Examples
Wondering how to present sales dashboards to your team? We’ve compiled a list of sales dashboard examples for you to explore.
Why use sales dashboards?
Sales dashboards allow managers, reps, and executives to monitor sales performance on a continuous, ongoing basis. This allows sales teams to optimize their performance throughout the day or week, and certainly at shorter intervals than monthly or quarterly sales reports allow. Sales dashboards allow teams to spot problems and fix them quickly.
How to design a sales dashboard
Designing an effective dashboard can be challenging. You need strong knowledge of how that dashboard will be used, and who will be using it. For most sales team, the dashboard should be designed to be as clean as possible. It’s important to be focused on what the team needs from the dashboard, and not overload folks with too much data. Here are 6 common dashboard design mistakes to avoid:
- Building a one-size-fits-all dashboard
- Not adding comparison values
- Poor layout choices
- Using the wrong chart types
- Misusing colour
- Making people do mental math