New Customer KPI
Track the total number of new customers coming to your site.
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Overview
The New Customers metric allows you to track the rate at which your site attracts new customers, while also giving you insight into the total share of new to existing customers. This eCommerce KPI is crucial for eCommerce businesses, as it helps them understand the effectiveness of their marketing strategies, customer acquisition efforts, and overall growth.
Formula
(New customers acquired within a given time period/Total number of customers within a given time period)x100
Reporting frequency
Monthly
Example of KPI target
35% new customers acquired
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
New customers on site
New customers acquired
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