Product Views per Session Metric

Track the average number of products a potential customer viewers during their session on your online store.

Track all your Ecommerce KPIs in one place

Sign up for a 14-day free trial and start making decisions for your business with confidence.

Sign up with Google
Sign up with your email
Ecommerce KPI Example - Product Views per Session Metric

Overview

The Product Views per Session metric measures the average number of products a single user views while they are on your site.

A higher "Product Views per Session" value indicates that users are browsing more products during their visits, which can imply better engagement and potentially increase sales. By tracking this e-commerce metric, businesses can identify opportunities to improve the user experience, such as optimizing site navigation, enhancing product recommendations, or refining product categorization.

Formula

(Products viewed by visitor A + Products viewed by visitor B +...+ Products viewed by visitor N)/Total number of visitors

Reporting frequency

Monthly

Example of KPI target

20 product views

Audience

Store Owner, Online Sales Manager

Variations

Average product views per user

Start tracking your metrics
Level up your analytics with Klips.

Get started with Klips