Unique Online Buyers
Measure the number of unique buyers that have visited your site.
Track all your Ecommerce KPIs in one place
Sign up for a 14-day free trial and start making decisions for your business with confidence.
Sign up with Google
or
Sign up with your emailFree for 14 days ● No credit card required
Overview
The Unique Online Buyers metric lets you monitor the total number of individual, unique customers that have visited your website and purchased something.
Formula
Total number of unique online buyers
Reporting frequency
Monthly
Example of KPI target
650 unique buyers
Audience
Store Owner, Online Sales Manager
Variations
Unique customers on website
For more e-commerce metrics and KPIs that can contribute to the growth and success of your business, see the list below.
Related Metrics & KPIs
