Supercharge your social media strategy with data analytics
Your company or client’s are on social media, right?
Of course it is!
If you’re reading this, chances are you’re at least on Facebook, Twitter, and Instagram. If you’re particularly serious about your social media, you can probably throw LinkedIn, YouTube, and even Snapchat into the mix as well.
But maintaining a presence as a social media manager is only half the battle.
The other half?
To really do social media right you need data. And to do data right you need the proper measurement and reporting tools.
Here are a few pre-built social media analysis metrics.
Click each icon to see what's possible.
Connecting your Facebook data into Klipfolio gives you instant access to your page performance. Check out our integrations page to see what other
- Daily reach
- And more
Make sure people are noticing your page (impressions) and getting excited by liking, commenting and sharing your posts (engagment).
See what else you can build for Facebook
Monitoring your Instagram performance can be time consuming and sharing results can be tough. With Klipfolio you can easily track and share metrics like:
- Latest post
- Total posts
- And more
Wish you could easily make your Twitter performance visible to your whole team without building monthly or weekly reports? In Klipfolio, it’s easy to track metrics like:
- Competitor ranks
- And more
Are you getting the results you want from your company's YouTube channel? Find out by connecting your channel to Klipfolio and building interactive dashboards. You can easily track and share metrics like:
- Subscribers gained
- Subscribers lost
- Video views
- And more
Are you using Pinterest to share content? Get more insight into your performance by creating a Pinterest dashboard in Klipfolio. You could track and share metrics like:
- And more
How social media analytics can help you
Optimizing your social media
The temptation with social media is to operate in a vacuum. Everyone has a Twitter, Facebook and Instagram account. How hard can it be, then, to design content with which audiences will want to engage?
This notion – as tempting as it sounds – should be avoided at all costs.
If you’re serious about your social media (and if you’re using it to drive revenue, you should be), you need to use data to inform your decisions. The following questions are major drivers to actual social media success, and can only truly be answered by looking at the right data:
- Which content are people engaging?
- What are the best times to post?
- Which audiences are you reaching?
Setting goals and objectives
Every social media account needs goals and objectives, not just vague notions of where you want to go. You want real, quantifiable numbers.
But to set those, you need a notion of where you’ve been before. Social media analytics allows you to set benchmarks for achievable goals.
For example: Say your company is planning to launch some social media ads for an upcoming campaign.
You could look at how your previous ad campaigns have performed so you can set some realistic, achievable benchmarks.
Only by looking at your analytics can you ground your goals in numbers you can actually achieve.
Setting goals is a great starting point, but you also need to be able to tell if you achieved them. Social media analytics gives you the tools for measuring your social media performance. This allows you to check in on your performance throughout the process to address areas that need improvement.
You can also look back at the end to see where you’ve had success. That way you can replicate it for next time.
Why social media analytics makes your social media better
Social analytics should be the foundation of any social media strategy.
Only through gathering the proper data can you make the decisions you need to outperform the competition in an increasingly-crowded social media space.
Here’s the good news: Social media, with a plethora of available data, lends itself well to measurement.
The bad news? There are almost too many numbers to measure them all.
Which is why social media reporting tools is an essential analytics tool for any organization that’s serious about its social media.
A social media analytics tool provides an at-a-glance update on how your campaigns are performing. It also:
- Updates in real-time, meaning you get an up-to-the minute look at performance
- Combines data from different channels in one place
- Creates visualizations – such as charts, graphs and maps – that show your data visually
- Track your social media history to help showcase your performance growth
For social media managers or social media agencies this allows you to combine data from different channels into one place. No more logging in to your Facebook, Twitter, LinkedIn and Instagram channels separately. All you need to do is look at your report and – boom – you’re up-to-date on how your campaigns are performing.