Supercharge your social media strategy with data analytics
Your company, brand or clients are on social networks, right?
If you’re reading this, chances are you include Facebook, Twitter, and Instagram as key platforms. If you’re particularly serious about your social media, you can probably throw LinkedIn, YouTube, and even Snapchat into the mix as well.
But maintaining a presence as a social media manager is only half the battle.
The other half?
To really do social media marketing right you need data. And to do data right, you need the proper measurement and that's where social media analytics comes into the mix.
Here are a few pre-built social media analysis metrics.
Click each icon to see social report templates.
Connecting your Facebook data into Klipfolio gives you instant access to your page performance.
- Daily reach
- Visits or Traffic
- And more
Make sure people are noticing your page (impressions) and getting excited by liking, commenting and sharing your posts (engagment).
See what else you can build for Facebook
Monitoring your Instagram performance can be time consuming and sharing results can be tough. With Klipfolio you can easily track and share metrics like:
- Latest post
- Total posts
- And more
Wish you could easily make your Twitter performance visible to your whole team without building monthly or weekly reports? In Klipfolio, it’s easy to track metrics like:
- Competitor ranks
- And more
Are you getting the results you want from your company's YouTube channel? Find out by connecting your channel to Klipfolio and building interactive dashboards. You can easily create, track and share metrics like:
- Subscribers gained
- Subscribers lost
- Video views
- And more
Are you using Pinterest to share content? Get more insight into your performance by creating a Pinterest dashboard in Klipfolio. You could track and share metrics like:
- And more
How social media analytics can help you and your social media experience
Optimizing your social media analytics
The temptation with social media is to operate in a vacuum. Everyone has a Twitter, Facebook and Instagram account. How hard can it be, then, to using your efforts to design content with which audiences will want to engage?
This notion – as tempting as it sounds – should be avoided at all costs.
If you’re serious about your social media (and if you’re using it to drive revenue, you should be), you need to use data to inform your decisions. The following questions are major drivers to actual social media success, and can only truly be answered by looking at the right data:
- Which content are people engaging with?
- What are the best times to post?
- Which audiences are you reaching?
Setting goals and objectives
Every social media account needs goals and objectives, not just vague notions of where you want to go. You want real, quantifiable numbers.
But to set those, you need a notion of where you’ve been before. Social media analytics allows you to set benchmarks for achievable goals.
For example: Say your company is planning to launch some social media ads for an upcoming online campaign for your product or service.
You could analyze how your previous ad campaigns have performed so you can set some realistic, achievable benchmarks.
Only by looking at your analytics can you ground your goals in numbers you can actually achieve.
Setting goals is a great starting point, but you also need to be able to tell if you achieved them. Social media analytics gives you the tools for measuring your social media performance. This allows you to check in on your performance throughout the process to identify areas that need improvement.
You can also look back at the end to see where you’ve had success. That way you'll be able to replicate it for next time.
Why analytics makes your social media stronger
Social analytics should be the foundation of any social media strategy.
Only through gathering the proper data can you make the decisions you need to outperform the competition (other businesses in your space) in an increasingly-crowded social media world.
Here’s the good news: Social media, with a plethora of available data at any time of day, lends itself well to measurement.
The bad news? There are almost too many numbers to measure them all.
Which is why social media analytics is an essential analytics tool for any companies that plans on being serious about social media.
A social media analytics tool provides an at-a-glance update on how your campaigns are performing. It also provides features:
- Updates in real-time, meaning you get an up-to-the minute look at performance
- Combines data from different channels in one place
- Creates visualizations – such as charts, graphs and maps – that show your data visually
- Tracks your social media history to help showcase your performance growth
- Allows you to improve your content based on complete facts that you monitor
For social media managers or social media agencies this allows you to combine data from different platforms into one place. No more time spent working extra hours logging in to your Facebook, Twitter, LinkedIn and Instagram channels separately to read their multiple analytics stats. All you need to do is look at your report and – boom – you’re up-to-date on how all your campaigns are performing.
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