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A Session, sometime called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session will often contain multiple activities such as page views, events, or…

Ad Impressions is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

For content and social media marketers, Content Engagement, may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements with your web or social media content. These might…

Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded. For advertising funded sites, Page Views is of particular interest, as ad impressions are frequently monetized. Although Page…

Post Likes is a measure of the popularity of social media content. It is the number of likes on your posts on social media platforms such as Facebook or Twitter. It is an indicator of impression numbers and engagement.

Organic Search traffic is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by search engine optimization (SEO) efforts.

A Goal represents a completed activity that you have defined as important to the success of your website or business. Goals can capture a number of completed actions, such as completing a form, downloading a brochure, or making a purchase. Goals and…

Customer Issues, tickets, or incidents, refers to the capture of user or system initiated requests. These might include help requests, bug or error reports, events or alarms, feature requests, complaints or any type of other feedback. Generally we…

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service,…