Businesses are constantly looking for ways of staying abreast of what their clients and potential clients are thinking. Fortunately, there are now a number of tools that can be used to track and display people’s sentiments in real time. Political parties are major users of these tools because their fortunes can be affected by even the slightest shifts in public opinion. Businesses should also appreciate how important it is to listen carefully to what people are saying about them. Their success depends on it.
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