The Dashboard Journey Guide
When we (our CMO, Mychelle, our digital marketer, Jon and myself) launched Klipfolio Insiders, our Influitive customer advocacy hub, we were excited, but not sure what to expect. Our customers tell us they love our product, but how would they react to a gamified experience?
So far we have not been disappointed!
Managing a successful transition from survival mode to growth mode requires a change in attitude towards money and spending. It means spending to fuel growth – and getting used to being accountable for that spending.
Looking for funding? I learned (the hard way) that it’s better to wait until you have a product that is worthy of investors’ confidence. Funding is not to help you survive, it’s to help you grow.
In this blog series, I will be defining essential marketing metrics that every digital marketer needs to understand and track. This series is aimed at junior marketers, and, as such, I will be approaching the content from a 101 perspective. Throughout each post, I’ll provide practical, actionable advice and tips to help you better track your marketing metrics.
I want to start this series with a metric I use extensively: web traffic sources.