Key Performance Indicators (KPI) Examples and Templates

KPIs, metrics, and ratios for any department or industry.

A Key Performance Indicator (KPI) is a measureable value that demonstrates the effectiveness of a business process at contributing to the attainment of key business objectives. By monitoring the right KPIs and business metrics, you gain valuable insight into the performance of your business and, more importantly, gain the strategic awareness you need to make the right decision at the right time. Use these KPI examples and templates to cultivate a data-driven culture within your organization.

Sales KPIs

Your competitive edge is a data-driven culture. Provide your team with the sales KPIs and metrics they need to outsmart the competition, sell more products, and close more deals. 

  • Sales KPI Examples | Sales Growth Metrics
  • Sales KPI Examples | Sales Opportunities
  • Sales KPI Examples | Product Performamce
  • Sales KPI Examples | Sales Target KPI
  • Sales KPI Examples | Average Purchase Value
  • Sales KPI Examples | Sales by Contact Method
  • Sales KPI Examples | Bookings
  • Sales KPI Examples | Quote To Close Ratio
  • Sales KPI Examples | Sales Per Rep KPI
All Sales KPIs

Marketing KPIs

Your brand is powered by data-driven marketing campaigns. Provide your team with the marketing KPIs and metrics they need to focus their creative genius and grow your brand.

  • Marketing KPI Examples | Return on Investment
  • Marketing KPI Examples | Purchase Funnel
  • Marketing KPI Examples | Goal Completion Rate KPI
  • Marketing KPI Examples | Incremental Sales KPI
  • Marketing KPI Examples | Traffic Sources Metrics
  • Marketing KPI Examples | Keyword Performance
  • Marketing KPI Examples | End Action Rate
  • Marketing KPI Examples | Cost Per Lead KPI
  • Marketing KPI Examples | Email Marketing Engagement Score
  • Marketing KPI Examples | Social Interactions Metrics
All Marketing KPIs

Financial KPIs

Whether you're a Fortune 1000 enterprise or an ambitious startup, your success depends on generating revenue and responsibly managing your finances. Your stockholders, potential investors, and customers will use financial KPIs and ratios to assess the performance and viability of your business.

  • Financial KPI Examples | Current Ratio
  • Financial KPI Examples | Quick Ratio / Acid Test
  • Financial KPI Examples | Working Capital
  • Financial KPI Examples | Debt to Equity Ratio
  • Financial KPI Examples | Accounts Payable Turnover
  • Financial KPI Examples | Accounts Receivable Turnover
  • Financial KPI Examples | Return on Equity
  • Financial KPI Examples | Inventory Turnover
  • Financial KPI Examples | Net Profit Margin
  • Financial KPI Examples | Gross Profit Margin
All Financial KPIs

Supply Chain KPIs

Keeping up with your stock and knowing exactly where everything is going can be a logistical nightmare without the proper dashboard and relevant KPIs. Use these supply chain KPIs and metrics to keep your operations running smoothly.

  • Supply Chain KPI Examples | Units Per Transaction
  • Supply Chain KPI Examples | Carrying Cost of Inventory
  • Supply Chain KPI Examples | Order Tracking
  • Supply Chain KPI Examples | Rate of Return
  • Supply Chain KPI Examples | Inventory to Sales Ratio
  • Supply Chain KPI Examples | Order Status
  • Supply Chain KPI Examples | Inventory Accuracy
  • Supply Chain KPI Examples | Back Order Rate
  • Supply Chain KPI Examples | Perfect Order Rate
  • Supply Chain KPI Examples | Inventory Turnover
All Supply Chain KPIs

Call Center KPIs

Call centers operate in a high stress environment. In order to deliver a high quality of service and meet SLAs, everyone from front-line agents to managers needs to be dialled into the latest call center metrics and KPIs.

  • Call Center KPI Examples | Service Level
  • Call Center KPI Examples | Call Resolution
  • Call Center KPI Examples |
  • Call Center KPI Examples | Call Center Status Metrics
  • Call Center KPI Examples | Active and Waiting Calls
  • Call Center KPI Examples | Call Abandonment
  • Call Center KPI Examples | Average Handle Time
  • Call Center KPI Examples | Customer Satisfaction
All Call Center KPIs

Help Desk KPIs

Great customer support has the potential to elevate your product or service from "average" to "game-changing." That's because people are still the most important part of the business equation, and always will be. Help desk agents get this, and work hard to provide the highest quality of support possible. Use these Help desk KPIs and metrics to give your team the insights they need to elevate your product or service to the next level.

  • Help Desk KPI  | Ticket Queue
  • Help Desk KPI  | Ticket Analysis
  • Help Desk KPI  | Agent Performance
All Help Desk KPIs

Insurance KPIs

The secret of the world's most successful insurance organizations is monitoring the right insurance KPIs and metrics to ensure they strike a balance between risk and reward. 

  • Insurance KPI Examples | Average Cost Per Claim
  • Insurance KPI Examples | Top Brokers in Sales Revenue
  • Insurance KPI Examples | Customer Satisfaction
  • Insurance KPI Examples | Average Time to Settle a Claim
  • Insurance KPI Examples | Quotas vs. Production
  • Insurance KPI Examples | Claims Ratio
  • Insurance KPI Examples | Percentage of Sales Growth
  • Insurance KPI Examples | Policy Sales Growth
  • Insurance KPI Examples | Net Income Ratio
All Insurance KPIs

Retail KPIs

Your retail organization is about selling more product and retaining more customers. In order to stay competitive, you need to sell your team on the value of retail KPIs and metrics.

  • Retail KPI Examples | Customer Retention
  • Retail KPI Examples | Cost of Goods Sold
  • Retail KPI Examples | Point of Purchase
  • Retail KPI Examples | Customer Satisfaction
  • Retail KPI Examples | Incremental Sales
  • Retail KPI Examples | Average Purchase Value
  • Retail KPI Examples | Sales Per Square Foot
All Retail KPIs

Healthcare KPIs

Healthcare providers are tasked with managing a myriad of moving parts at the same time, such as patient care, facility management and ER conditions. To do this succesfully, they need access to the right healthcare KPIs and metrics

  • Healthcare KPI | Time to Healthcare Service
  • Healthcare KPI Examples | Lab turnaround time
  • Healthcare KPI Examples | ER Waiting Times
  • Healthcare KPI Examples | Average length of stay
  • Healthcare KPI Examples | Number of Patients in ER
  • Healthcare KPI Examples | Current ER Occupancy
All Healthcare KPIs

Social Media KPIs

As a social media marketer, your objective is to drive customer engagement and build your brand in the right social spaces. To do that successfully, you need to measure the impact of each interaction and post. Use these social media KPIs and metrics to ensure your social campaigns are growing your brand in the right way.

  • Social Media KPI Examples | Key Social Metrics
  • Social Media KPI Examples | Social Traffic and Conversions
  • Social Media KPI Examples | Social Events
  • Social Media KPI Examples | Social Followers vs Target
  • Social Media KPI Examples | Social Interactions
  • Social Media KPI Examples | Social Visits and Leads
  • Social Media KPI Examples | New Followers
  • Social Media KPI Examples | Facebook Page Demographics
All Social Media KPIs


Search engine marketing is one of the most important ways to generate interest in your business. By achieving high rankings on important keywords, your brand can gain exposure to a potentially huge audience that is looking for the exact products and services you are offering. Use these SEO KPIs and metrics to assess your performance.

  • SEO KPI Examples | Keyword Opportunity
  • SEO KPI Examples | Search Traffic Performance
  • SEO KPI Examples | Keyword Ranking
  • SEO KPI Examples | Domain Authority
  • SEO KPI Examples | Click-Through Rate

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