Examples and Templates

Key Performance Indicators

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

Business Metrics

A Business Metric is a quantifiable measure that is used to track and assess the status of a specific business process. Every area of business has specific metrics that should be monitored – marketers track campaign and program statistics, sales teams monitor new opportunities and leads, and executives look at big picture financial metrics.

Sales KPIs

Your competitive edge is a data-driven culture. Provide your team with the sales KPIs and metrics they need to outsmart the competition, sell more products, and close more deals. 

Sales KPI Examples | Sales Growth Metrics
Sales KPI Examples | Sales Opportunities
Sales KPI Examples | Product Performamce

Marketing KPIs

Your brand is powered by data-driven marketing campaigns. Provide your team with the marketing KPIs and metrics they need to focus their creative genius and grow your brand.

Marketing KPI Examples | Return on Investment
Marketing KPI Examples | Incremental Sales KPI
Marketing KPI Examples | Traffic Sources Metrics

Financial KPIs

Whether you're a Fortune 1000 enterprise or an ambitious startup, your success depends on generating revenue and responsibly managing your finances. Your stockholders, potential investors, and customers will use financial KPIs and ratios to assess the performance and viability of your business.

Financial KPI Examples | Current Ratio
Financial KPI Examples | Working Capital
Financial KPI Examples | Return on Equity

Supply Chain KPIs

Keeping up with your stock and knowing exactly where everything is going can be a logistical nightmare without the proper dashboard and relevant KPIs. Use these supply chain KPIs and metrics to keep your operations running smoothly.

Supply Chain KPI Examples | Carrying Cost of Inventory
Supply Chain KPI Examples | Inventory Turnover
Supply Chain KPI Examples | Order Tracking

Call Center KPIs

Call centers operate in a high stress environment. In order to deliver a high quality of service and meet SLAs, everyone from front-line agents to managers needs to be dialled into the latest call center metrics and KPIs.

Call Center KPI Examples | Service Level
Call Center KPI Examples | Adherence
Call Center KPI Examples | Active and Waiting Calls

Help Desk KPIs

Great customer support has the potential to elevate your product or service from "average" to "game-changing." That's because people are still the most important part of the business equation, and always will be. Help desk agents get this, and work hard to provide the highest quality of support possible. Use these Help desk KPIs and metrics to give your team the insights they need to elevate your product or service to the next level.

Help Desk KPI  | Ticket Analysis
Help Desk KPI  | Ticket Queue
Help Desk KPI  | Agent Performance

Insurance KPIs

The secret of the world's most successful insurance organizations is monitoring the right insurance KPIs and metrics to ensure they strike a balance between risk and reward. 

Insurance KPI Examples | Average Cost Per Claim
Insurance KPI Examples | Customer Satisfaction
Insurance KPI Examples | Claims Ratio

Retail KPIs

Your retail organization is about selling more product and retaining more customers. In order to stay competitive, you need to sell your team on the value of retail KPIs and metrics.

Retail KPI Examples | Customer Retention
Retail KPI Examples | Customer Satisfaction
Retail KPI Examples | Point of Purchase

Healthcare KPIs

Healthcare providers are tasked with managing a myriad of moving parts at the same time, such as patient care, facility management and ER conditions. To do this successfully, they need access to the right healthcare KPIs and metrics

Healthcare KPI | Time to Healthcare Service
Healthcare KPI Examples | Lab turnaround time
Healthcare KPI Examples | ER Waiting Times

Social Media KPIs

As a social media marketer, your objective is to drive customer engagement and build your brand in the right social spaces. To do that successfully, you need to measure the impact of each interaction and post. Use these social media KPIs and metrics to ensure your social campaigns are growing your brand in the right way.

Social Media KPI Examples | Twitter Engagement Metrics
Social Media KPI Examples | Twitter Followers Metric
Social Media KPI Examples | Facebook Page Like Metric


Search engine marketing is one of the most important ways to generate interest in your business. By achieving high rankings on important keywords, your brand can gain exposure to a potentially huge audience that is looking for the exact products and services you are offering. Use these SEO KPIs and metrics to assess your performance.

SEO KPI Examples | Keyword Opportunity
SEO KPI Examples | Keyword Click-Through Rate
SEO KPI Examples | Search Traffic Performance

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