KPI Examples and Templates

This resource provides visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more

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KPI Examples and Templates


A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. Learn more: What is a key performance indicator (KPI)?

Selecting the right one will depend on your industry and which part of the business you are looking to track. Each department will use different KPI types to measure success based on specific business goals and targets. Find out what types of key performance indicators are relevant to your department, industry, or role.

Once you’ve selected your key business metrics, you will want to track them in a real-time reporting tool. KPI management can be done using dashboard reporting software, giving your entire organization insights into your current performance. Learn more about how to track KPIs in a report or dashboard.

More KPI Templates & Examples using Reports and Dashboards

To be useful, key performance indicators need to be monitored and reported on; if they change in real-time, they should be monitored in real-time. KPI Dashboards are the perfect tool for your performance tracking reports as they can be used to visually depict the performance of an enterprise, a specific department, or a key business operation.

Here are some KPI examples to demonstrate how you can present key performance indicators to your team in dashboards and reports:

  • Executive Dashboard Examples

    Executive Dashboards

    Executive dashboards provide a powerful way to monitor your business performance. Discover why 12,000+ customers rely on us to make better decisions.

  • Marketing Dashboard Examples

    Marketing Dashboards

    How do you track your marketing performance? Browse countless dashboard examples for digital marketing, social media, content marketing, PPC, and SEO.

  • SaaS Dashboard Examples

    SaaS Dashboards

    SaaS (Software as a Service) businesses operate in a fiercely competitive market. A SaaS Dashboard organizes key SaaS metrics from sales, marketing, finance, support, and development teams to give executives a bird’s-eye view of the business.

  • Sales Dashboard Examples

    Sales Dashboards

    Sales teams operate in a fast-paced, target-oriented environment. Modern, data-driven sales teams closely monitor individual and team performance to adjust and improve strategies in real time.

  • Social Media Dashboard Examples

    Social Media Dashboards

    A social media monitoring dashboard displays all of your metrics in a single view. Use your social media metrics to shape your marketing strategy, engage with your audience, increase your conversion rates, and generate revenue.

  • Business Dashboard Examples

    Business Dashboards

    Monitor the health of your business in real-time.

  • Supply Chain Dashboard Examples

    Supply Chain Dashboards

    A Supply Chain Dashboard is a reporting tool used to track supply chain KPIs and metrics in a single display or interface. Supply chain dashboards track inventory levels, logistics management, and warehouse operations.

  • Call Center Dashboard Examples

    Call Center Dashboards

    A call center dashboard increases the visibility of real time, business-critical metrics providing you with the information needed to respond to challenges before they become crises.

What is KPI dashboard software?

KPI dashboard software enables businesses to turn data into analytics and insights. The software allows organizations to enter their data into one specially designed system or connect external services for faster and more accurate data collection. This type of software allows businesses to visualize and comprehend data from a number of KPIs that represent different areas of a business, all in one place. Companies benefit from faster and more accurate data collection, instant reports on performance, and alerts when a key performance indicator is over or under-achieving. KPI dashboard software centralizes business data while simplifying real-time reporting to always give them a competitive edge.

How to write and develop key performance indicators

When writing or developing a KPI, you need to consider how that key performance indicator relates to a specific business outcome or objective. Key performance indicators need to be customized to your business situation and should be developed to help you achieve your goals. Follow these steps when writing one:

  • Write a clear objective for each one
  • Share them with all stakeholders
  • Review them on a weekly or monthly basis
  • Make sure they are actionable
  • Evolve them to fit the changing needs of the business
  • Check to see that they are attainable (but add a stretch goal)
  • Update your objectives as needed

Key performance indicators best practices

Measuring and monitoring business performance is critical, but focusing on the wrong key performance indicators can be detrimental. So can be poorly structured ones or ones that are too difficult, costly to obtain, or to monitor on a regular basis.

So what makes business performance indicators “key,” and how should a business owner, executive, or manager select them? There are six factors that separate effective, value-creating key performance indicators from detrimental, value-diminishing ones. Follow these six best practices:

  1. Aligned - Make sure they align with the strategic goals and objectives of your organization
  2. Attainable - The indicators you choose to measure should have data that can be easily obtained
  3. Acute - They should keep everyone on the same page and moving in the same direction
  4. Accurate - The data flowing into the performance indicators should be reliable and accurate
  5. Actionable - Does each one give you insight into the business that is actionable?
  6. Alive - Your business is always growing and changing. Your KPIs should evolve as well!

Learn more about KPI best practices.

Saa S Kpi Examples

What About Business Metrics vs KPIs

A Business Metric is a quantifiable measure that is used to track and assess the status of a specific business process. Every area of business has specific metrics that should be monitored – marketing metrics can include tracking campaign and program statistics, while sales metrics may look at the number of new opportunities and leads in your database, and executive metrics will focus more on big-picture financial metrics. Learn more: Business Metrics.

Examples of Why KPIs Are Important

  1. Key Performance Indicators (KPIs) gauge the success of a business, organization, or individual in reaching specific objectives.
  2. The KPIs can differ based on industry, company, and personal objectives.
  3. Popular KPI examples include customer satisfaction, employee retention, revenue growth, and cost reduction.
  4. KPIs are often measured on a periodic basis, such as monthly, quarterly, or yearly.
  5. KPIs should possess measurable, attainable, and relevant characteristics aligned with the organization's objectives.
  6. Regular tracking of KPIs ensures the organization is on track to meet its goals.
  7. In combination with other metrics, such as financial metrics, KPIs provide a comprehensive view of performance.
  8. KPIs can be utilized to compare performance across different departments, teams, or individuals.
  9. KPIs help identify areas for improvement and set future objectives.

80+ KPI Examples & Templates

Depending on your industry and the specific department you are interested in tracking, there are a number of KPI types your business will want to monitor. Each department will want to measure success based on specific goals and targets. Take a look at the departmental KPI examples below to learn more about the one you should be measuring.

Below are the 80 important business KPI examples to track & measure.

Marketing Kpi Examples Dashboard

Marketing Key Performance Example (KPI) Examples

Marketing Key Performance Indicators (KPIs) help you evaluate the success of your marketing efforts and identify areas for improvement. These KPIs cover various aspects of marketing, from digital marketing channels and social media to email marketing and customer relationship management. Regularly monitoring these KPIs can help you refine your marketing strategy and optimize your campaigns for better results.

  1. Return on Marketing Investment (ROMI)
  2. Customer Acquisition Costs (CAC)
  3. Conversion Rate (CVR)
  4. Cost per Lead (CPL)
  5. Cost per Acquisition (CPA)
  6. Click-Through Rate (CTR)
  7. Net Promoter Score (NPS)
  8. Average Time on Site (ATOS)
  9. Email Open Rate
  10. Email Click-Through Rate (CTR)
  11. Email Conversion Rate
  12. Social Media Engagement Rate
  13. Social Media Follower Growth
  14. Social Media Reach
  15. Net Profit Margin
  16. Marketing Qualified Leads (MQL)
  17. Website Traffic by Source
  18. Landing Page Conversion Rate
  19. Customer Lifetime Value (CLV)
  20. Net Promoter Score (NPS)
Sales Kpi Examples Dashboard

Sales & Retail KPI Examples

The key performance indicator examples below encompass a diverse range of sales facets, including the generation of revenue, overall profitability, the management of customer relationships, and the efficacy of the sales team. By consistently evaluating these KPIs, it becomes possible to hone sales strategies and enhance the performance of the sales team, ultimately leading to more favorable outcomes.

  1. Sales Revenue
  2. Gross Profit Margin
  3. Net Profit Margin
  4. Sales Growth Rate
  5. Average Deal Size
  6. Sales Qualified Leads (SQL)
  7. Lead Conversion Rate
  8. Sales Pipeline Value
  9. Win Rate (Closing Ratio)
  10. Average Sales Cycle Length
  11. Customer Retention Rate
  12. Customer Churn Rate
  13. Upsell/Cross-sell Rate
  14. Average Revenue per User (ARPU)
  15. Quota Attainment Rate
  16. Customer Lifetime
  17. Cost per Acquisition (CPA)
  18. Sales Productivity
  19. Average Purchase Value (APV)
  20. Customer Satisfaction Score (CSAT)
Operations Kpi Examples Dashboard

KPI Examples for Operations

These KPIs look at different parts of operations, like making things efficiently, keeping track of stock, and how well the business is doing with the money. By keeping an eye on these key performance indicator examples, you can make your operations better and help your business do even better overall.

  1. Overall Equipment Effectiveness (OEE)
  2. First Pass Yield (FPY)
  3. On-Time Delivery (OTD)
  4. Production Downtime
  5. Takt Time
  6. Cycle Time
  7. Throughput Rate
  8. Capacity Utilization
  9. Labor Productivity
  10. Inventory Turnover
  11. Operating Cashflow
  12. Days in Inventory
  13. Order Picking Accuracy
  14. Return on Assets (ROA)
  15. Return on Investment (ROI)
  16. Total Cost of Ownership (TCO)
  17. Cost of Goods Sold (COGS)
  18. Cost Variance
  19. Waste Reduction Rate
  20. Employee Turnover Rate
Project Management Kpi Examples

Project Management KPIs

Paying attention to the below KPIs allows project managers to make better decisions, manage risks effectively, and ultimately deliver successful projects that meet or exceed stakeholder expectations.

  1. Project Timeline (Schedule Variance)
  2. Budget Variance
  3. Cost Performance Index (CPI)
  4. Schedule Performance Index (SPI)
  5. Scope Creep
  6. Resource Utilization
  7. Earned Value (EV)
  8. Actual Cost (AC)
  9. Planned Value (PV)
  10. Estimate at Completion (EAC)
  11. Estimate to Complete (ETC)
  12. Return on Investment (ROI)
  13. Risk Exposure
  14. Change Requests
  15. Team Productivity
  16. Stakeholder Satisfaction
  17. Quality Metrics (Defect Density, Rework)
  18. On-Time Completion Rate
  19. Project Milestone Achievement
  20. Project Health (Combination of schedule, budget, scope, and quality)

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