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What is a social media dashboard?
A social media dashboard monitors your social media performance metrics like engagement, subscriber or follower count, and audience insights. Social media dashboards bring together metrics from platforms like Facebook, Twitter, and YouTube to display your social media marketing performance in a single view. When you track your metrics on a social media dashboard, you have quick access to insights that will help you make smart, data-driven marketing decisions.
Why should I use a social media dashboard?
A social media monitoring dashboard displays all of your metrics in a single view. Use your social media metrics to shape your marketing strategy, engage with your audience, increase your conversion rates, and generate revenue. Social media dashboards allow you to gain insight with a single glance and share your performance with your team so you can stay on top of your social media strategies.
How do I create a social media dashboard?
Before you start building a social media dashboard, ask yourself these questions.
- Who is the audience for the marketing dashboard?
- What information do they need?
- What do they already know about the marketing metrics?
- What is their level of experience with marketing data?
These questions will help you narrow the scope of your dashboard and identify the top social media marketing metrics to track.
A well-designed social media dashboard will communicate a clear message, so create your dashboard based on your intended audience. From there, choose the right visualizations and ensure your dashboard is easy to read.
What should be on a social media dashboard?
The top social media metrics for data-driven marketers include:
- Content Engagement
- Likes, Comments, and Shares
- Post Clicks
- Average Video Watch Time
- Retweets and Mentions
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