Why use a social media dashboard?
Social media marketing is all about engagement, although measuring engagement can be a challenge. Each social media platform offers its own vernacular and unique metrics (not to mention its own specific challenges). A social media dashboard reconciles social media metrics into a single reporting interface that can be shared to everyone on your marketing team.
What is a social media dashboard?
A Social Media Dashboard is a reporting tool used to track engagement metrics across multiple platforms using a single interface. Social media dashboards pull data from Facebook, Twitter, LinkedIn, Instagram, and Pinterest to create unified metrics reports.
Top Social Media metrics for KPI driven marketers:
- Number blog subscribers
- Number of comments (engagement)
- Forwards to a friend
- Inbound links
- Social bookmarks
- Positive sentiment
- Web traffic from social sites
- Share of conversation
- Media engagement
- Likes and/or followers