Dashboard Examples

Social Media Dashboards

Reporting and Analytics for social media platforms like Facebook, Twitter, LinkedIn, and Instagram

Why use a social media dashboard?

Social media marketing is all about engagement, although measuring engagement can be a challenge. Each social media platform offers its own vernacular and unique metrics (not to mention its own specific challenges). A social media dashboard reconciles social media metrics into a single reporting interface that can be shared to everyone on your marketing team.

What is a social media dashboard?

A Social Media Dashboard is a reporting tool used to track engagement metrics across multiple platforms using a single interface. Social media dashboards pull data from Facebook, Twitter, LinkedIn, Instagram, and Pinterest to create unified metrics reports.

Top Social Media metrics for KPI driven marketers:

  • Number blog subscribers
  • Number of comments (engagement)
  • Forwards to a friend
  • Inbound links
  • Social bookmarks
  • Positive sentiment
  • Web traffic from social sites
  • Share of conversation
  • Media engagement
  • Likes and/or followers

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