Knowledge and best-practices for building best-in-class dashboards, and a guide to all things Klipfolio.

A marketer’s guide to content, KPIs, metrics, and building crazy effective dashboards.

A weekly blog post for startup founders and entrepreneurs from our very own founder, Allan Wille.

How To Define Your Organization's KPIs

It’s a question asked by leaders at maturing startups and at established companies alike: “How do we define our organization’s KPIs?”

This fundamental question, though deeply important, is often asked before its two underlying assumptions are addressed:

Topics: Tips and Techniques, Metrics and KPIs

How To Establish The Best Social Media KPIs

Social media KPIs… it's a buzzword that might seem antiquated by now. There are hundreds or even thousands of blog posts in many different languages about this topic. However, I would argue that most of those articles simply address what social media KPIs are—not how to choose which ones are the best fit for your team's particular goals.

When it comes to social media KPIs, and indeed any segment of KPIs, it's important to do the initial work of separating what's possible from what you need.

Topics: Metrics and KPIs

What is a KPI, Metric or Measure?

If you’re slightly unsure about the differences between KPIs, metrics, and measures—you’ve come to the right place. By the end of this post you will understand what each term means and why each term is important. You’ll also be equipped with practical (and hopefully memorable!) examples of each.

Topics: Metrics and KPIs

Facebook Ads Strategy: Understanding Cost Per Action

Your job as a digital marketer at a high-growth company is to figure out how best to keep your growth sustainable. We’ve used growth hacks and one-off campaigns to achieve great results, but what I ultimately strive for are programs that produce continuous, predictable results.

Topics: Marketing

How to use the Google Analytics Query Explorer to export data

The Google Analytics Query Explorer is a fantastic way to retrieve raw web analytics data for your website. In this in-depth post, I am going to teach you how to use the Google Analytics Query Explorer to export data.

Topics: Tips and Techniques, Metrics and KPIs, Data Sources, Marketing, Klipfolio

Empathy As Friction’s Antidote: Lessons From Day 3 At SaaStr Annual 2017

Everything you need to know about SaaStr Annual Day 3.

Topics: News and Events, Klipfolio

Funnels & Friends: Lessons From Day 2 At SaaStr Annual 2017

Here's everything you need to know about SaaStr Annual Day 2.

Topics: News and Events, Klipfolio

Everything is Marketing: Lessons From Day 1 At SaaStr Annual 2017

Here's everything you need to know about SaaStr Annual Day 1.

Topics: News and Events, Klipfolio

What venture capitalists look for: Six things VCs want to see before they invest.

This is the third in a series of postings on the venture capital investment process, and what startups need to know about VCs – venture capitalists. I want to share what I’ve learned about how VCs work and what questions young entrepreneurs need to be asking. Last time, I offered my insights about what entrepreneurs need to know before they look for startup funding. Today, I want to look at the questions VCs will be asking you – and how you should think about them.

Topics: CEO, Klipfolio

How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics

We have some big and exciting news to share. Klipfolio has closed its Series B round of financing. We raised $12 million (Cdn) in a pre-emptive insider’s round led by OMERS Ventures and with the participation of all our existing investors. This is the third equity round for the company and it brings our total funding to $19.6 million.

Topics: CEO, News and Events, Klipfolio