Marketing and the wisdom of multiple perspectives

A few weeks ago my colleagues and I were strolling down the beautiful brick streets of Amsterdam just as the sun was about to set. We'd spent the day at a conference—absorbing insights from speakers, talking to potential customers, and meeting existing customers.

This evening was our time to get out for a bit, reflect upon the day, and enjoy a dinner together. As the streets were unfamiliar to us, and because they were lined with interesting boutique shops, we were either casting our gaze down at our feet or up into shop windows.

Topics: Tips and Techniques, Marketing

The top 13 social media KPIs for marketing managers

Social media is often the first touchpoint a company has with potential customers. And as social media platforms grow both in variety and user base, so do their importance in the overall marketing scheme.

With this rapid growth, however, it can be difficult for marketing managers to know exactly what to pay attention to and how to go about developing a comprehensive, multi-platform social media strategy.

Topics: Metrics and KPIs, Marketing

TNW Conference 2017: Insights from day 2

The Chief Strategy Officer of Snapchat. The CEO of Trello. The founder of Product Hunt. The founder of HubSpot. The CXO of Pluralsight. The founder of AngelPad. This represents a small fraction of the all-star lineup for today, the second and final day, of TNW Conference 2017.

Today it truly hit me: What a privilege it is to be here and have access to their collective wisdom! Read on for the take-home points of today (and here are my thoughts from day 1 in case you missed it).

Topics: News and Events

TNW Conference 2017: Insights from day 1

"This has grown into a festival."

That's what countless TNW Conference devotees told me.

And although this is my first year attending, I'd have to agree. This is a festival in the best and not-so-great sense of the word.

With an estimated 15,000 people piled into Amsterdam's Westerpark, food trucks abound. They surround the speaking, workshop and exhibition areas, and offer a fantastically ecclectic food and beer selection while the owners of them embody the same startup spirit as the TNW Conference attendees they're serving.

Topics: News and Events

The top 10 most valuable metrics for marketing managers

We know you don’t have time to read a never-ending article about the value of managing metrics for your marketing team's performance. We know this because you are leading a team of marketers whose roles are unique but also far reaching, so your position often feels like you’re a juggler in the circus.

Topics: Metrics and KPIs, Marketing

Transparency and business: Four critical things business owners need to know

There’s a growing culture of openness in society today, and the business world is caught up in the trend. It’s generally felt that being transparent about your operations is good for business.

In this blog, I want to address the limits of transparency. Because while in general I’m all for it, I also believe that businesses have to be aware of the consequences of releasing too much (or too little) information.

Topics: CEO

Landing page metrics and the 5 stories they tell

Andy Crestodina of Orbit Media often says, "If your website were a city, there would be a highway of visitors flowing through it." But while many digital marketing teams are great at directing visitors on their highway to a landing page, they often fail to listen to the stories those landing pages are trying to tell them about the people it's met.

Topics: Metrics and KPIs, Marketing

The 5 most important SEO KPIs for digital marketing success

Are you often wondering which of the many digital marketing KPIs you should use to scale your marketing efforts? While your digital marketing team may have slightly different goals, the five SEO KPIs I describe here have proven to be the most common (and most important) for the many clients I’ve worked with at Blurbpoint Media and HireSEOAgency.

Before exploring the individual SEO KPIs, let’s sneak-peek into the concept of KPI and its importance.

Topics: Guest Blog, Metrics and KPIs, Marketing

SaaS KPIs: Which to focus on at each stage of your company's growth

They may sound obvious, but these words from Paul Graham, the co-founder of Viaweb and Y Combinator, have grown into a truism for startup founders:

“A startup is a company designed to grow fast.”

And if that startup is a SaaS (software as a service) company, Graham’s words could perhaps become “designed to grow really fast.”

Topics: CEO, Metrics and KPIs

Day 3 at Social Media Marketing World 2017: The future and the fundamentals

ICYMI: Here's a glimpse we shared about how this event came to be, and here’s our Day 1 and Day 2 recaps.

How fitting it was to end the final day of Social Media Marketing World 2017 by casting our gaze into the future.

Topics: News and Events, Klipfolio