What are social media metrics and KPIs?
Social media metrics and KPIs are values used by digital marketing and social media marketers to measure the performance of social media campaigns.
Social media marketing is a multi-channel strategy. Marketing teams use Facebook, Twitter, LinkedIn, Instagram, and Pinterest to share content. Multi-channel marketing can make it challenging to track the success of your campaigns, since the results are spread across multiple accounts. To maximize your marketing efforts, it’s important to understand your social media performance by tracking your metrics and KPIs on a social media dashboard.
Why do I need a social media metrics and KPIs dashboard?
A social media dashboard allows marketers to monitor performance across social platforms and gather the necessary insights and information about how users are engaging with your brand on social media.
Collecting and analyzing your social media metrics and KPIs allows marketing teams to identify areas of improvement, plan strategic campaigns, and engage with users in a meaningful way. When you track your content engagement metrics, such as likes, shares, and comments, you have insight into whether or not your audience is engaging with your message, and if their engagement has a positive impact on your marketing campaign.
Best social media marketing metrics and KPIs
The top KPIs for modern social media teams to track:
- Followers growth
- Traffic conversions
- Social interactions
- Social sentiment
- Social shares
- Web visitors by channel source
- Social visitors conversion rate
Discover more inspiration for top social media marketing metrics that you and your team can track in PowerMetrics.
Social media metrics and KPI examples
Twitter Engagement Metrics
Understand which tweets are most effective in your campaigns.
Twitter Followers Metric
Understand the effectiveness of your company’s Twitter page.
Facebook Page Like Metric
Understand the effectiveness of your company’s Facebook page.
People Talking About This on Facebook Metric
Understand how people are engaging with your page.
Facebook Engagement Metrics
Are you connecting with your audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.
Key Social Metrics
How effective is your website at building an audience?
Followers Growth KPI
Track your follower growth against your goals on a social media dashboard
Monitor events on your social stream to nurture engagement and grow your audience.
Social Traffic and Conversions
The effectiveness of social media campaigns at generating website traffic and goal conversions.
Measure the amount of times your content has been shared on social media platforms.
Measure the total number of users that are following your account on social media platforms.
YouTube Channel Subscribers
Measure the number of YouTube accounts are following your posts and are receiving your channel updates.
Measure the amount of Instagram users are following your account.
Measure the total number of Facebook users that like your company page.
Facebook Ads Campaign Performance
Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.
Facebook Ads: CPM and CPP
Track your Facebook Ads cost per impressions and cost per thousand to understand your ad performance and make smart, data-driven advertising decisions.
Facebook Ads Impressions and Reach
Compare your Facebook Ads impressions with reach over the past 7 days.
Facebook Ads Today's Summary
Drill down into today's campaign metrics and monitor your Facebook Ads objectives.
Brand Perceptions and Brand Equity.
Social Visits and Leads
The effectiveness of social campaigns at driving visitors and leads to your website.
How many social media followers are your campaigns attracting?
Facebook Page Demographics
Understand the the makeup of your audience.
Measure the engagement levels of your social media campaigns
How do you measure social media ROI?
Return on marketing investment, or ROMI, is a monetary measure to gauge the success of your marketing campaigns. Track your return on marketing investment alongside your social media marketing metrics on a dashboard. Dashboards bring all of your important data together in one place. Monitor your social media campaigns, track the metrics that allow you to analyze your performance, identify trends, and make real-time decisions based on the results.