What is a KPI? Definition, Best Practices, and Examples
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Read our KPI guide.
Using a dashboard to monitor your digital marketing campaign lets you stay on track with your marketing goals and make adjustments to your strategy for areas of improvement.
This executive dashboard displays financial KPIs like current revenue, quick ratio, and short term assets.
Are you connecting with your audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.
Web Traffic Sources
Learn how Klipfolio can help you measure website traffic in real-time with awesome data visualizations to wow your boss or clients. Start a Free 14 Trial.
Learn how to measure sales targets and how to monitor your performance against targets. Plus, how to calculate sales targets.
Over 60 business dashboards for Executives, Sales, Marketing, Social Media, and more. Check out this gallery to get inspired in building your own today!
Visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more.
Browse Dashboards & KPI Examples by Category
View all KPI Examples or Dashboard Examples
Social Media Dashboards
Monitor your social media metrics on a dashboard so you can track Facebook, Twitter, Instagram, and YouTube all in one place.
Metrics help teams perform to the best of their ability.
Bring your YouTube performance analytics into PowerMetrics so you can understand your audience and engagement insights—all in one place.
Boost your Twitter performance by monitoring key engagement metrics in a dashboard.
Social Media Performance
Measure your social media marketing metrics and KPIs to get a clear view of your performance.
Social Media KPIs
Explore the top metrics and KPIs for modern social media marketing teams
Facebook Ads Campaign Performance
Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.
Facebook Ads: CPM and CPP
Track your Facebook Ads cost per impressions and cost per thousand to understand your ad performance and make smart, data-driven advertising decisions.
Facebook Ads Impressions and Reach
Compare your Facebook Ads impressions with reach over the past 7 days.
Facebook Ads Today's Summary
Drill down into today's campaign metrics and monitor your Facebook Ads objectives.
Modern executives use KPI dashboards to report and track corporate performance.
Fiscal performance and executive decision-making go hand-in-hand.
A high level overview of performance metrics for each department in an organization.
An easy way to keep ahead of the curve
Keep track of your key QuickBooks accounting metrics in a real-time dashboard
SaaS Metrics & KPIs for modern teams
Customer Acquisition Cost (CAC)
Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI
Customer Lifetime Value (CLV)
Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (CLV) KPI
Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)
Measure marketing and sales efficiency with the LTV:CAC Ratio KPI
MoM MRR Growth
Measure how fast your MRR is growing with MoM MRR Growth
Build marketing dashboards and reports to strengthen your marketing strategy and make decisions with confidence.
Reach your target audience by tracking top digital marketing metrics that measure your success.
Data-driven marketing starts by understanding the purchase funnel.
Optimize your digital advertising by tracking the metrics that contribute to your campaign’s success.
Maximize the potential of your content by tracking top content marketing metrics.
Digital Marketing KPIs
Metrics & KPIs for modern digital marketers
Average Lead Score
Measure the Quality of Marketing and Sales Leads
Measure the number of visitors that arrive at your site and leave without navigating to any other page on your site.
Brand Awareness KPIs & Metrics
How are people hearing about and talking about your brand online?
Click Through Rate (CTR)
Measure how often your site on an SERP prompts users to click and navigate to your page.
Use sales dashboards to hit more targets.
A real-time view of the status of your sales organization.
Real-time data on the latest opportunities in your sales pipeline.
Use a monthly sales dashboard to report on key sales metrics and KPIs.
Use a sales leaderboard to track performance and motivate your sales team to reach targets.
Metrics & KPIs for modern sales teams.
Activated New Business Value
Measure the value of all new business contracts within a specified period of time.
Adjusted Trial Rate
Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.
Average Profit Margin
Measures the average profit generated from the sale of a specific service, product or product/service category.
Average Purchase Value
Measure the average sales value of each transaction using this sales metric.