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What is a KPI? Definition, Best Practices, and Examples
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Read our KPI guide.
Dashboard
Digital Marketing
Using a dashboard to monitor your digital marketing campaign lets you stay on track with your marketing goals and make adjustments to your strategy for areas of improvement.
Dashboard
Financial Performance
This executive dashboard displays financial KPIs like current revenue, quick ratio, and short term assets.
KPI Example
Facebook Engagement
Are you connecting with your audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.
KPI Example
Web Traffic Sources
Learn how Klipfolio can help you measure website traffic in real-time with awesome data visualizations to wow your boss or clients. Start a Free 14 Trial.
KPI Example
Sales Target
Learn how to measure sales targets and how to monitor your performance against targets. Plus, how to calculate sales targets.
KPI Dashboards
Over 60 business dashboards for Executives, Sales, Marketing, Social Media, and more. Check out this gallery to get inspired in building your own today!
KPI Examples
Visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more.
Browse Dashboards & KPI Examples by Category
View all KPI Examples or Dashboard Examples
Social Media Dashboards
Monitor your social media metrics on a dashboard so you can track Facebook, Twitter, Instagram, and YouTube all in one place.
Dashboard Example
YouTube Analytics
Bring your YouTube performance analytics into PowerMetrics so you can understand your audience and engagement insights—all in one place.
Dashboard Example
Twitter Analytics
Boost your Twitter performance by monitoring key engagement metrics in a dashboard.
Dashboard Example
Social Media Performance
Measure your social media marketing metrics and KPIs to get a clear view of your performance.
Social Media KPIs
Explore the top metrics and KPIs for modern social media marketing teams
KPI Example
Facebook Ads Performance
Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.
KPI Example
Facebook Ads: CPM and CPP
Track your Facebook Ads cost per impressions and cost per thousand to understand your ad performance and make smart, data-driven advertising decisions.
KPI Example
Facebook Impressions vs Reach
Compare your Facebook Ads impressions with reach over the past 7 days.
KPI Example
Facebook Ads Today's Summary
Drill down into today's campaign metrics and monitor your Facebook Ads objectives.
Executive Dashboards
Modern executives use KPI dashboards to report and track corporate performance.
Dashboard Example
Financial Performance
Fiscal performance and executive decision-making go hand-in-hand.
Dashboard Example
QuickBooks Accounting
Keep track of your key QuickBooks accounting metrics in a real-time dashboard
Dashboard Example
Xero Accounting
Your key accounting metrics displayed in a real-time Xero accounting dashboard.
SaaS KPIs
SaaS Metrics & KPIs for modern teams
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KPI Example
Customer Acquisition Cost Metric
Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI
KPI Example
Customer Lifetime Value (CLV)
Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (CLV) KPI
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Marketing Dashboards
Build marketing dashboards and reports to strengthen your marketing strategy and make decisions with confidence.
Dashboard Example
Digital Marketing
Reach your target audience by tracking top digital marketing metrics that measure your success.
Dashboard Example
Marketing Performance
Data-driven marketing starts by understanding the purchase funnel.
Dashboard Example
Digital Advertising
Optimize your digital advertising by tracking the metrics that contribute to your campaign’s success.
Dashboard Example
Content Effectiveness
Maximize the potential of your content by tracking top content marketing metrics.
Digital Marketing KPIs
Metrics & KPIs for modern digital marketers
KPI Example
Bounce Rate
Measure the number of visitors that arrive at your site and leave without navigating to any other page on your site.
KPI Example
Brand Awareness KPIs & Metrics
How are people hearing about and talking about your brand online?
KPI Example
Click-Through Rate (CTR) KPI
Measure how often your site on an SERP prompts users to click and navigate to your page.
Sales Dashboards
Use sales dashboards to hit more targets.
Dashboard Example
Sales Performance
Offer your executive team an easy to read summary of your sales performance.
Dashboard Example
Sales Opportunities
Real-time data on the latest opportunities in your sales pipeline.
Dashboard Example
Monthly Sales
Use a monthly sales dashboard to report on key sales metrics and KPIs.
Sales KPIs
Metrics & KPIs for modern sales teams.
KPI Example
Activated New Business Value
Measure the value of all new business contracts within a specified period of time.
KPI Example
Adjusted Trial Rate
Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.
KPI Example
Average Profit Margin
Measures the average profit generated from the sale of a specific service, product or product/service category.
KPI Example
Average Purchase Value
Measure the average sales value of each transaction using this sales metric.