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What is a KPI? Types, Limitations, and How to Make KPIs Work For Your Business

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Read our KPI guide to learn the meaning of the term.

What are Business Metrics?

Project Management Dashboard: How to Enhance Workflow Using Project Dashboards

KPIs, Dashboards, and Operational Metrics: A Guideline

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Dashboard

Digital Marketing Dashboard Example

Using a dashboard to monitor your digital marketing campaign lets you stay on track with your marketing goals and make adjustments to your strategy for areas of improvement.

Dashboard

Financial Dashboard

A financial dashboard helps you analyze your business’s financial health, uncover fiscal trends, and make informed, data-driven decisions to catapult your finances forward using important financial data.

KPI Example

Facebook Engagement

Are you connecting with your audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.

KPI Example

Web Traffic Sources

Learn how Klipfolio can help you measure website traffic in real-time with awesome data visualizations to wow your boss or clients. Start a Free 14 Trial.

KPI Example

Sales Target

Learn how to measure sales targets and how to monitor your performance against targets. Plus, how to calculate sales targets.

KPI Dashboards

Over 60 business dashboards for Executives, Sales, Marketing, Social Media, and more. Check out this gallery to get inspired in building your own today!

KPI Examples

Visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more.

Browse Dashboards & KPI Examples by Category

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Social Media Dashboards Dashboards

Monitor your social media metrics on a dashboard so you can track Facebook, Twitter, Instagram, and YouTube all in one place.

Dashboard Example

LinkedIn Analytics

Grow your audience and monitor your post performance with a LinkedIn Analytics dashboard.

Dashboard Example

Facebook Analytics Dashboard

Monitor your campaign performance with a Facebook dashboard to track key engagement metrics.

Dashboard Example

Web and Social Media Dashboard

Connect social media engagement to real business results.

Dashboard Example

Instagram Dashboard

Unlock the true potential of your Instagram campaign by tracking key performance metrics in a dashboard.

Social Media KPIs

Explore the top metrics and KPIs for modern social media marketing teams

KPI Example

Facebook Ads Performance

Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.

KPI Example

Facebook Ads: CPM and CPP

Track your Facebook Ads cost per impressions and cost per thousand to understand your ad performance and make smart, data-driven advertising decisions.

KPI Example

Facebook Impressions vs Reach

Compare your Facebook Ads impressions with reach over the past 7 days.

KPI Example

Facebook Ads Today's Summary

Drill down into today's campaign metrics and monitor your Facebook Ads objectives.

Executive Dashboards Dashboards

Modern executives use KPI dashboards to report and track corporate performance.

Dashboard Example

CEO Dashboard

CEO dashboards convert organizational data into easy-to-understand visuals. These tools enable leaders to spot trends quickly, make decisions, and align their teams on critical objectives.

Dashboard Example

Performance Management Dashboard

Performance management dashboards help leaders identify employee successes and areas for improvement.

Dashboard Example

CFO Dashboard

CFO dashboards offer strategic insights beyond raw data, enabling finance leaders to anticipate issues and drive proactive, value-adding decisions.

Dashboard Example

COO Dashboard

COO dashboards provide real-time, error-free KPI visualization by integrating data from multiple sources and optimizing operations.

SaaS KPIs

SaaS Metrics & KPIs for modern teams

KPI Example

Customer Acquisition Cost Metric

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

KPI Example

Customer Lifetime Value (CLV)

Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (CLV) KPI

KPI Example

LTV:CAC Ratio

Measure marketing and sales efficiency with the LTV:CAC Ratio KPI

KPI Example

MoM MRR Growth

Your guide to calculating, tracking, and benchmarking the ultimate SaaS momentum metric.

Marketing Dashboards Dashboards

Build marketing dashboards and reports to strengthen your marketing strategy and make decisions with confidence.

Dashboard Example

Web and Social Analytics Dashboard

Understand the correlation between social media and website performance.

Dashboard Example

Lead Generation Dashboard

Lead generation dashboards show you where your leads come from, how well they convert, and how well your campaigns are doing. This helps you improve your marketing and get better leads for your sales team.

Dashboard Example

Web Analytics Dashboard

A web analytics dashboard tracks website performance metrics to provide insights needed to optimize site performance, improve engagement, and identify online trends in real time.

Dashboard Example

Social Media Dashboard

Use social media analytics to fuel your marketing efforts.

Digital Marketing KPIs

Metrics & KPIs for modern digital marketers

KPI Example

Average Lead Score

Focus on your best leads. It starts with this metric.

KPI Example

Bounce Rate

The percentage of visitors who leave your website after viewing only one page.

KPI Example

Brand Awareness KPIs & Metrics

How are people hearing about and talking about your brand online?

KPI Example

Click-Through Rate (CTR) KPI

Measure how often your site on an SERP prompts users to click and navigate to your page.

Sales Dashboard Examples Dashboards

Sales dashboards show you how effectively your business generates revenue. Study KPIs to grow accounts, retain customers, and identify sales opportunities.

Dashboard Example

Product Performance

Unlock Comprehensive Product Insights with a Real-Time Performance Dashboard

Dashboard Example

Sales KPI Dashboard

Sales KPI dashboards provide a detailed view of your company’s revenue performance through critical KPIs. Their deep insights allow you to diversify your revenue and maximize profitability.

Dashboard Example

Sales Activity Dashboard

Sales activity dashboards track salespeople's daily tasks, focusing on productivity and pipeline progression.

Dashboard Example

Sales Manager Dashboard

Sales manager dashboards provide a straightforward visual overview of crucial performance indicators for effective sales leadership.

Sales KPIs

Metrics & KPIs for modern sales teams.

KPI Example

Activated New Business Value

Measure the value of all new business contracts within a specified period of time.

KPI Example

Adjusted Trial Rate

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

KPI Example

Average Profit Margin

Measures the average profit generated from the sale of a specific service, product or product/service category.

KPI Example

Average Purchase Value

Measure the average sales value of each transaction using this sales metric.