Guide to Marketing KPIs & Metrics
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Facebook Ads CPM and CPP Definition
The Facebook Ads CPM and CPP metric allows business to compare cost per impressions and cost per 1000 people reached over the past 7 days. Facebook defines CPM (cost per 1000 impressions), as the average cost you’ve paid to have 1,000 impressions on your ad.
CPP means cost per pixel. Pixels allow us to follow up with people who have visited our website in general, specific pages on the site, a sales pages, etc. The key is that pixels allow you to make TARGETED offers to individuals based off of pages they’ve visited.
How to monitor Facebook Ads CPM and CPP Summary in Real-time
Once you have established benchmarks and targets for the Facebook Ads CPM and CPP metric, you’ll want to establish processes for monitoring this and other social media KPIs. Dashboards can be critical in this regard.
Learn more about how to track your Facebook Ads CPM and CPP on a Facebook Ads Dashboard.