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Why use marketing dashboards?
Modern marketers employ an artistic sensibility and a scientific approach to data and analytics. Marketing Dashboards reconcile these qualities by providing teams with visually appealing and easy-to-read displays of key marketing metrics. By tracking metrics on a daily, weekly, and monthly basis, marketers can act on data to immediately improve performance.
What is a marketing dashboard?
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. At its core, a marketing dashboard answers the question, “How are we performing right now?”
Marketing dashboards are marketing reports designed for continuous monitoring and a broad distribution. Like a car’s dashboard, a marketing dashboard allows the team to drive towards their goals with ready knowledge of what’s going on under the hood. This type of visibility enables course corrections on a daily, and even hourly, basis, in contrast to traditional monthly or quarterly reporting cadences.
Marketing Dashboards and Reports
This section provides examples of marketing dashboards and reports used to track social media, advertising, email, SEO, website, and demand generation programs.
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Digital Marketing Dashboard
Digital marketers need to track metrics across channels like lead generation, website, email, advertising, and social media.
Marketing Performance Dashboard
This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.
eCommerce Marketing Dashboard
Ecommerce businesses are a fantastic use case for dashboards because with the vast majority of the business being digital, there is an open opportunity to leverage the power of this data and a great need to do it in a way that connects all the moving parts of the business.
SEO Analytics Dashboard Dashboard
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Online Marketing Dashboard
This online marketing dashboard provides an example of how digital marketing managers are tracking their marketing metrics.
Web Analytics Dashboard
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CMO Marketing Dashboard
A CMO dashboard answers, at-a-glance, the question, "How are we performing?" This requires pulling together metrics from multiple sources to weave together a complete story of your marketing performance.
AdWords Campaign Dashboard
The AdWords campaign dashboard allows you to closely track campaign ROI, and the metrics and KPIs that influence ROI.
Email Marketing Dashboard
This email marketing dashboard displays key metrics to demonstrate the performance and ROI of your email campaigns, and includes metrics such as list growth, open and click rates, and the number of leads generated.
Social Media Dashboard
This marketing dashboard is designed to show the relationship between social campaigns and overall marketing performance.
Web and Social Analytics Dashboard
This marketing dashboard examines the correlation between website performance and social performance.
What is a marketing dashboard?
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with instant and continuous visibility into marketing performance. At its core, a marketing dashboard answers the question, “How are we performing right now?”
Marketing dashboards are a type of marketing report that are designed for continuous monitoring and broad distribution. Like a car’s dashboard, a marketing dashboard assists the team drive towards a destination by knowing what’s going on under the hood. This type of visibility allows for course corrections on a daily and hourly basis in contrast to a monthly or quarterly reporting cadence.
How is a marketing dashboard useful to marketers?
Marketing dashboards allow marketers to stay in control of their performance through continuous monitoring of key metrics and KPIs. Visibility into the status of current activities allows for course corrections and incremental improvements that add up over time. For example, by monitoring the performance of a digital advertising program on Facebook, your team can spot problems early on and make changes before costs add up. If you wait until the end of month, or even the end of the week, the costs can be dramatic.