Free course: How to build marketing dashboards
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Marketing dashboards and analytics deliver tangible results
Marketing occupies a fascinating position at the intersection of art and science. Modern marketers reconcile these qualities by meticulously measuring the results of their campaigns to see how well they connect with their audience. These marketing dashboards demonstrate the analytics, metrics, and KPIs marketers use to improve their performance.
Marketing Dashboard Examples
This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.
Ecommerce businesses are a fantastic use case for dashboards because with the vast majority of the business being digital, there is an open opportunity to leverage the power of this data and a great need to do it in a way that connects all the moving parts of the business.
An SEO Dashboard is a one stop shop for all your web analytics data. An SEO dashboard is a central meeting place for all these data sources so that digital marketers can get a full understanding of SEO performance from a number of perspectives through metrics.
A web analytics dashboard lets you track the performance of your website in real-time, and answer the critical question, "how is your website performing with respects to your marketing objectives?"
A CMO dashboard answers, at-a-glance, the question, "How are we performing?" This requires pulling together metrics from multiple sources to weave together a complete story of your marketing performance.
This email marketing dashboard displays key metrics to demonstrate the performance and ROI of your email campaigns, and includes metrics such as list growth, open and click rates, and the number of leads generated.
What is a marketing dashboard?
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with instant and continuous visibility into marketing performance. At its core, a marketing dashboard answers the question, “How are we performing right now?”
Marketing dashboards are a type of marketing report that are designed for continuous monitoring and broad distribution. Like a car’s dashboard, a marketing dashboard assists the team drive towards a destination by knowing what’s going on under the hood. This type of visibility allows for course corrections on a daily and hourly basis in contrast to a monthly or quarterly reporting cadence.
How is a marketing dashboard useful to marketers?
Marketing dashboards allow marketers to stay in control of their performance through continuous monitoring of key metrics and KPIs. Visibility into the status of current activities allows for course corrections and incremental improvements that add up over time. For example, by monitoring the performance of a digital advertising program on Facebook, your team can spot problems early on and make changes before costs add up. If you wait until the end of month, or even the end of the week, the costs can be dramatic.