When designing your own CMO dashboard, also consider adding the return on marketing investment metric. This metric measures how much revenue a marketing campaign is generating compared to the cost of running that campaign.
Here are the key points for this CMO marketing dashboard example:
- Your essential marketing metrics updated in real-time, and accessible any time you have a question.
- Keep everyone on the same page with a clear, succinct dashboard displayed on a wall-mounted television in your office.
- Combine data from all your marketing sources to get at-a-glance insight about your campaign performance.
The CMO dashboard provides an overview of all marketing services, from social media and email to web performance and lead generation. The dashboard answers, at-a-glance, the question, "How are we performing?" This requires pulling together metrics from multiple sources to weave together a complete story of your marketing performance. By displaying this information on a CMO dashboard, you also provide executives with the ability to check in to daily performance and enable them to influence campaigns as they are executed, rather than providing a campaign summary when it's too late to influence the outcome.