What is a content effectiveness dashboard?
A content effectiveness dashboard displays all crucial stats about the performance of your key content marketing channels. Whether that involves a blog, a YouTube vlogging channel, or a podcast, your dashboard should measure engagement, virality, and reach at minimum to get a sense of the overall effectiveness of your content.
Why should you track content effectiveness?
Content marketing is an important part of your marketing strategy. High-quality content that adds value for your customers can help spread the word about your business and establish your authority in your domain. Since content requires building a relationship with your audience, it can help to know audience preferences and behaviour. How? That’s the role a dashboard plays. For example, visualize your blog’s performance daily, weekly, or even hourly.
How do you measure content effectiveness?
Here are the top 5 metrics to measure content effectiveness:
- New Subscribers
- Page Views
- Click-Through Rate
- Ad Impressions
- Post Goal Conversion
A content effectiveness dashboard displays all crucial stats about the performance of your key content marketing channels.