Web Analytics Dashboard

Monitor your website performance by tracking key marketing metrics

What is a web analytics dashboard?

A web analytics dashboard helps you monitor all user activity on your website in one place to help you reach your business goals. Connect your dashboard to data from popular website analytics platforms such as Google Analytics to curate a custom dashboard to share with your marketing team.

Top Web Analytics metrics for the KPI driven marketer

  • # Email leads created (Goal conversions)
  • # Page views
  • % New versus returning visitors
  • % Referral traffic
  • # Website visitors
  • # New or unique visitors
  • # Page views per visitor (Pages/Sessions)
  • % Bounce rate
  • % Conversion rate
  • % Sources for incoming traffic

Why build a web analytics dashboard?

A web analytics dashboard allows your entire team to monitor your website performance in real-time. Additionally, a web analytics dashboard makes key metrics accessible to team members who are unfamiliar with marketing tools like Google Analytics. A web analytics dashboard shares website insights in a concise, simple way.

You may want to consider building a web analytics dashboard if:

  • You’re part of a large team that requires visibility into website performance
  • You manage a website with a large number of monthly visitors
  • You need to combine web analytics data with other sales and marketing data points to monitor your performance
  • You want to simplify monitoring common metrics and scenarios without exploring a tool like Google Analytics

How to create a web analytics dashboard

A web analytics dashboard is built by pulling data from your website into a dashboard tool and using that data to create graphical representations. Here’s a simple checklist to use when creating a web analytics dashboard:

  1. Identify the web analytics metrics and KPIs you need to monitor
  2. Identify where that data currently resides (EG: Google Analytics, Adobe Analytics)
  3. Determine how you want to view your dashboard (EG: TV dashboard, mobile dashboard)
  4. Evaluate a dashboard software vendor based on your requirements
  5. Pull data from your data services into the dashboard
  6. Design and build graphical visualizations for your dashboard
  7. Share the dashboard with your team to encourage adoption

Definition

A web analytics dashboard helps you monitor all user activity on your website in one place to help you reach your business goals. Connect your dashboard to data from popular website analytics platforms such as Google Analytics to curate a custom dashboard to share with your marketing team.

Recommended Services

Google Analytics Custom Dashboard

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