The Shopping Carts Abandoned metric helps you keep track of the number of customers that added items to their shopping cart but did not follow through on a purchase.
Shopping cart abandonment is an important eCommerce metric for online retailers to track because it directly impacts their sales and revenue. A high shopping cart abandonment rate indicates that there may be issues with the website or checkout process that need to be addressed in order to improve the customer experience and increase sales.
Number of shopping carts abandoned
Example of KPI target
0 carts abandoned
Store Owner, Online Sales Manager
Total carts abandoned
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