Shopping Carts Abandoned Metric
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What is the Shopping Carts Abandoned metric?
The Shopping Carts Abandoned metric counts the number of online shoppers who add items to their cart but leave your site without completing the purchase.
Tracking shopping cart abandonment is a critical KPI for any eCommerce business. It directly reflects lost sales and revenue. A high number of abandoned carts often points to friction in your checkout process or website experience. Monitoring this metric helps you identify and fix these issues, leading to a better customer journey and, ultimately, more sales.
Who uses this KPI?
This is a core metric for leaders and managers in eCommerce and consumer goods companies, particularly Online Sales Managers and Store Owners.
How is this KPI calculated?
The formula is straightforward:
Number of shopping carts abandoned
What is a good target for this KPI?
Ideally, the target is 0 abandoned carts. While this is an aspirational goal, your aim should always be to reduce the number as much as possible.
How often should this KPI be monitored?
For most businesses, monitoring this on a monthly basis provides a clear view of trends and the impact of any changes you make to your site.
What are some variations of this KPI?
A common variation is Total Carts Abandoned, which can be used interchangeably. Another closely related and powerful KPI is the Shopping Cart Abandonment Rate, which provides a relative measure against the total number of carts created.
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