Shopping Carts Abandoned Metric
Monitor the number of carts that have been abandoned by customers.
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Overview
The Shopping Carts Abandoned metric helps you keep track of the number of customers that added items to their shopping cart but did not follow through on a purchase.
Shopping cart abandonment is an important eCommerce metric for online retailers to track because it directly impacts their sales and revenue. A high shopping cart abandonment rate indicates that there may be issues with the website or checkout process that need to be addressed in order to improve the customer experience and increase sales.
Formula
Number of shopping carts abandoned
Reporting frequency
Monthly
Example of KPI target
0 carts abandoned
Audience
Store Owner, Online Sales Manager
Variations
Total carts abandoned
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