Get a view into all your key online store data points.

In a world that’s focused online, it’s no wonder eCommerce is booming. We know that managing an online store isn’t easy, and with data points flying at you from all angles it can be hard to know which metrics to focus on. This curated list of eCommerce KPIs and metrics will help you stay on top of all your data and drive your store to success.

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eCommerce KPI Examples | Shopping Cart Conversion Rate

Shopping Cart Conversion Rate

Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.

eCommerce KPI Examples | Shopping Cart Sessions

Shopping Cart Sessions

Track the total number of shopping cart sessions on your site.

eCommerce KPI Examples | Shopping Carts Abandoned

Shopping Carts Abandoned

Monitor the number of carts that have been abandoned by customers.

eCommerce KPI Examples | Coupon Conversion

Coupon Conversion

Monitor the total number of coupons being redeemed by customers.

eCommerce KPI Examples | Revenue from Repeat Online Customers

Revenue from Repeat Online Customers

Measure the total share of revenue that is coming from repeat customers.

eCommerce KPI Examples | Revenue per Visitor

Revenue per Visitor

Measure the total amount of revenue generated by a single visit to your site.

eCommerce KPI Examples | Shipping Error Rate

Shipping Error Rate

Track the total number of shipping errors that have occurred.

eCommerce KPI Examples | Product Views per Session

Product Views per Session

Track the average number of products a potential customer viewers during their session on your online store.

eCommerce KPI Examples | Shopping Session Length

Shopping Session Length

Measure the average amount of time a single users spends on your site.

eCommerce KPI Examples | New vs Returning Customers

New Customers

Track the total number of new customers coming to your site.

eCommerce KPI Examples | New vs Returning Customers

Returning Customers

Track the total number of customers that keep coming back to your online store.

eCommerce KPI Examples | Unique Online Buyers

Unique Online Buyers

Measure the number of unique buyers that have visited your site.

eCommerce KPI Examples | Cost per Order

Cost per Order

Measure the average advertising costs that go into generating a single sale.

eCommerce KPI Examples | Revenue from New Visitors

Revenue from New Visitors

Track the total amount of revenue coming in from new visitors.

eCommerce KPI Examples | New Customer on First Visit

New Customer on First Visit

Track the number of users that buy items on their first visit to your site.

eCommerce KPI Examples | Items per Order

Items per Order

Measure the total number of items purchased per order.

eCommerce KPI Examples | Visits to Purchase

Visits to Purchase

Measure the average number of site visits before a purchase is made.

eCommerce KPI Examples | Order Value

Order Value

Measure the average value of orders from your customers.

eCommerce KPI Examples | On-Time Delivery

On-Time Delivery

Measure the timeliness of your deliveries.