eCommerce Metrics and KPIs
Get a view into all your key online store data points.
In a world that’s focused online, it’s no wonder eCommerce is booming. We know that managing an online store isn’t easy, and with data points flying at you from all angles it can be hard to know which metrics to focus on. This curated list of eCommerce KPIs and metrics will help you stay on top of all your data and drive your store to success.
Shopping Cart Conversion Rate
Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.
Learn more about Shopping Cart Conversion Rate
Shopping Cart Sessions
Track the total number of shopping cart sessions on your site.
Learn more about Shopping Cart Sessions
Shopping Carts Abandoned
Monitor the number of carts that have been abandoned by customers.
Learn more about Shopping Carts Abandoned
Coupon Conversion
Monitor the total number of coupons being redeemed by customers.
Learn more about Coupon Conversion
Revenue from Repeat Online Customers
Measure the total share of revenue that is coming from repeat customers.
Learn more about Revenue from Repeat Online Customers
Revenue per Visitor
Measure the total amount of revenue generated by a single visit to your site.
Learn more about Revenue per Visitor
Shipping Error Rate
Track the total number of shipping errors that have occurred.
Learn more about Shipping Error Rate
Product Views per Session
Track the average number of products a potential customer viewers during their session on your online store.
Learn more about Product Views per Session
Shopping Session Length
Measure the average amount of time a single users spends on your site.
Learn more about Shopping Session Length
New Customers
Track the total number of new customers coming to your site.
Learn more about New Customers
Returning Customers
Track the total number of customers that keep coming back to your online store.
Learn more about Returning Customers
Unique Online Buyers
Measure the number of unique buyers that have visited your site.
Learn more about Unique Online Buyers
Cost per Order
Measure the average advertising costs that go into generating a single sale.
Learn more about Cost per Order
Revenue from New Visitors
Track the total amount of revenue coming in from new visitors.
Learn more about Revenue from New Visitors
New Customer on First Visit
Track the number of users that buy items on their first visit to your site.
Learn more about New Customer on First Visit
Items per Order
Measure the total number of items purchased per order.
Learn more about Items per Order
Visits to Purchase
Measure the average number of site visits before a purchase is made.
Learn more about Visits to Purchase
