What is a Cart Conversion Rate?
The Shopping Cart Conversion Rate metric helps you measure the number of complete orders compared to the total number of shopping carts initiated by potential customers.
It is an eCommerce metric used to measure the effectiveness of an online store's ability to convert visitors into customers.
Shopping Cart Conversion Rate Formula
Cart Conversion Rate = (Visitors who placed an order/Total number of visitors who started a shopping cart)x100%
Example of KPI target
85% of completed orders
Store Owner, Online Sales Manager
Cart conversion rate