Shopping Cart Conversion Rate Metric

Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.

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Ecommerce KPI Example - Shopping Cart Conversion Rate Metric

Overview

The Shopping Cart Conversion Rate metric helps you measure the number of complete orders compared to the total number of shopping carts initiated by potential customers.

Formula

(Visitors who placed an order/Total number of visitors who started a shopping cart)x100

Reporting frequency

Monthly

Example of KPI target

85% of completed orders

Audience

Store Owner, Online Sales Manager

Variations

Cart conversion rate

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