eCommerce KPI Examples | Shopping Cart Conversion Rate

Shopping Cart Conversion Rate

Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.

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Formula

(Visitors who placed an order/Total number of visitors who started a shopping cart)x100

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

Analyst, Manager

Overview

The Shopping Cart Conversion Rate metric helps you measure the number of complete orders compared to the total number of shopping carts initiated by potential customers.

Formula

(Visitors who placed an order/Total number of visitors who started a shopping cart)x100

Reporting frequency

Monthly

Example of KPI target

85% of completed orders

Audience

Store Owner, Online Sales Manager

Variations

Cart conversion rate

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