Shopping Cart Conversion Rate

Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.

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Ecommerce KPI Example - Shopping Cart Conversion Rate Metric

What is a Cart Conversion Rate?

The Shopping Cart Conversion Rate metric helps you measure the number of complete orders compared to the total number of shopping carts initiated by potential customers.

It is an eCommerce metric used to measure the effectiveness of an online store's ability to convert visitors into customers.

Shopping Cart Conversion Rate Formula

Cart Conversion Rate = (Visitors who placed an order/Total number of visitors who started a shopping cart)x100%

Reporting frequency


Example of KPI target

85% of completed orders


Store Owner, Online Sales Manager


Cart conversion rate

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