Shopping Cart Conversion Rate

Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.

eCommerce KPI Examples | Shopping Cart Conversion Rate


The Shopping Cart Conversion Rate metric helps you measure the number of complete orders compared to the total number of shopping carts initiated by potential customers.


(Visitors who placed an order/Total number of visitors who started a shopping cart)x100

Reporting frequency


Example of KPI target

85% of completed orders


Store Owner, Online Sales Manager


Cart conversion rate

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