eCommerce KPI Examples | Revenue from New Visitors

Revenue from New Visitors

Track the total amount of revenue coming in from new visitors.

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Formula

Revenue from new visitors/Total revenue from all visitors

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The Revenue from New Visitors metric lets you track the total amount of revenue generated from first-time visitors to your website. Depending on how attractive your site and deals are, the more likely new visitors will be to place an order on their first time visiting your online store.

Formula

Revenue from new visitors/Total revenue from all visitors

Reporting frequency

Monthly

Example of KPI target

20% revenue share from new visitors

Audience

Store Owner, Online Sales Manager

Variations

Sales per new visitors