Revenue from New Visitors

Track the total amount of revenue coming in from new visitors.

eCommerce KPI Examples | Revenue from New Visitors


The Revenue from New Visitors metric lets you track the total amount of revenue generated from first-time visitors to your website. Depending on how attractive your site and deals are, the more likely new visitors will be to place an order on their first time visiting your online store.


Revenue from new visitors/Total revenue from all visitors

Reporting frequency


Example of KPI target

20% revenue share from new visitors


Store Owner, Online Sales Manager


Sales per new visitors

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