Revenue per Visitor Metric
Measure the total amount of revenue generated by a single visit to your site.
Overview
The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.
Formula
(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors
Reporting frequency
Monthly
Example of KPI target
$200 per visitor
Audience
Store Owner, Online Sales Manager
Related Metrics & KPIs
New Customer on First Visit
Shopping Cart Conversion Rate
Product Views per Session
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