Revenue per Visitor (RPV)
Measure the total amount of revenue generated by a single visit to your site.
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Overview
The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.
Regularly monitoring the "Revenue per Visitor" e-commerce metric helps businesses understand the value of each visitor, measure the success of marketing efforts, and make data-driven decisions to optimize the user experience, product offerings, and sales strategies to maximize revenue generation.
Formula
(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors
Reporting frequency
Monthly
Example of KPI target
$200 per visitor
Audience
Store Owner, Online Sales Manager
Related Metrics & KPIs
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