Revenue per Visitor (RPV)

Measure the total amount of revenue generated by a single visit to your site.

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Ecommerce KPI Example - Revenue per Visitor Metric

Overview

The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.

Regularly monitoring the "Revenue per Visitor" e-commerce metric helps businesses understand the value of each visitor, measure the success of marketing efforts, and make data-driven decisions to optimize the user experience, product offerings, and sales strategies to maximize revenue generation.

Formula

(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Reporting frequency

Monthly

Example of KPI target

$200 per visitor

Audience

Store Owner, Online Sales Manager

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