Revenue per Visitor

Measure the total amount of revenue generated by a single visit to your site.

eCommerce KPI Examples | Revenue per Visitor


The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.


(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Reporting frequency


Example of KPI target

$200 per visitor


Store Owner, Online Sales Manager

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