Revenue per Visitor Metric

Measure the total amount of revenue generated by a single visit to your site.

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The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.


(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Reporting frequency


Example of KPI target

$200 per visitor


Store Owner, Online Sales Manager

Related Metrics & KPIs

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New Customer on First Visit

Shopping Cart Conversion Rate.png

Shopping Cart Conversion Rate

Product Views Per Session.png

Product Views per Session

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