eCommerce KPI Examples | Revenue per Visitor

Revenue per Visitor

Measure the total amount of revenue generated by a single visit to your site.

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Formula

(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

Manager, VP / Director

Overview

The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.

Formula

(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Reporting frequency

Monthly

Example of KPI target

$200 per visitor

Audience

Store Owner, Online Sales Manager