Webinar: Chat with your Data - with PowerMetrics AI. Join us on June 25th!

Revenue per Visitor (RPV)

Measure the total amount of revenue generated by a single visit to your site.

Track all your Ecommerce KPIs in one place

Sign up for a 14-day free trial and start making decisions for your business with confidence.

Sign up with Google
Sign up with your email
Ecommerce KPI Example - Revenue per Visitor Metric


The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.

Regularly monitoring the "Revenue per Visitor" e-commerce metric helps businesses understand the value of each visitor, measure the success of marketing efforts, and make data-driven decisions to optimize the user experience, product offerings, and sales strategies to maximize revenue generation.


(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Reporting frequency


Example of KPI target

$200 per visitor


Store Owner, Online Sales Manager

Build custom dashboards
for you and your team.

Get started with Klips