Revenue per Visitor Metric

Measure the total amount of revenue generated by a single visit to your site.

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Overview

The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.

Formula

(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors

Reporting frequency

Monthly

Example of KPI target

$200 per visitor

Audience

Store Owner, Online Sales Manager

Related Metrics & KPIs

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New Customer on First Visit

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Shopping Cart Conversion Rate

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Product Views per Session

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