eCommerce KPI Examples | New Customer on First Visit

New Customer on First Visit

Track the number of users that buy items on their first visit to your site.

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Formula

Orders from first time visitors/New visitors

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

Analyst, C-Level, VP / Director

Overview

The New Customer on First Visit metric helps you monitor how compelling your website and offers are at prompting new users to purchase items on their first visit.

Formula

Orders from first time visitors/New visitors

Reporting frequency

Monthly

Example of KPI target

80% first visit conversion

Audience

Store Owner, Online Sales Manager