New Customer on First Visit

Track the number of users that buy items on their first visit to your site.

eCommerce KPI Examples | New Customer on First Visit


The New Customer on First Visit metric helps you monitor how compelling your website and offers are at prompting new users to purchase items on their first visit.


Orders from first time visitors/New visitors

Reporting frequency


Example of KPI target

80% first visit conversion


Store Owner, Online Sales Manager

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