New Customer on First Visit Metric
Track the number of users that buy items on their first visit to your site.
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Overview
The New Customer on First Visit metric helps you monitor how compelling your website and offers are at prompting new users to purchase items on their first visit.
Formula
Orders from first time visitors/New visitors
Reporting frequency
Monthly
Example of KPI target
80% first visit conversion
Audience
Store Owner, Online Sales Manager
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