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Product Views per Session Metric

Track the average number of products a potential customer viewers during their session on your online store.

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Ecommerce KPI Example - Product Views per Session Metric

Overview

The Product Views per Session metric measures the average number of products a single user views while they are on your site.

A higher "Product Views per Session" value indicates that users are browsing more products during their visits, which can imply better engagement and potentially increase sales. By tracking this e-commerce metric, businesses can identify opportunities to improve the user experience, such as optimizing site navigation, enhancing product recommendations, or refining product categorization.

Formula

(Products viewed by visitor A + Products viewed by visitor B +...+ Products viewed by visitor N)/Total number of visitors

Reporting frequency

Monthly

Example of KPI target

20 product views

Audience

Store Owner, Online Sales Manager

Variations

Average product views per user

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