The Product Views per Session metric measures the average number of products a single user views while they are on your site.
A higher "Product Views per Session" value indicates that users are browsing more products during their visits, which can imply better engagement and potentially increase sales. By tracking this e-commerce metric, businesses can identify opportunities to improve the user experience, such as optimizing site navigation, enhancing product recommendations, or refining product categorization.
(Products viewed by visitor A + Products viewed by visitor B +...+ Products viewed by visitor N)/Total number of visitors
Example of KPI target
20 product views
Store Owner, Online Sales Manager
Average product views per user
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