eCommerce KPI Examples | Product Views per Session

Product Views per Session

Track the average number of products a potential customer viewers during their session on your online store.

Formula

(Products viewed by visitor A + Products viewed by visitor B +...+ Products viewed by visitor N)/Total number of visitors

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

Analyst, Manager

Overview

The Product Views per Session metric measures the average number of products a single user views while they are on your site.

Formula

(Products viewed by visitor A + Products viewed by visitor B +...+ Products viewed by visitor N)/Total number of visitors

Reporting frequency

Monthly

Example of KPI target

20 product views

Audience

Store Owner, Online Sales Manager

Variations

Average product views per user

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