Key marketing metrics every marketer should measure

Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets month-over-month. Track your marketing goals with these marketing metrics and KPI examples.

Scroll down further to get inspiration of other top marketing metrics you and your team can consider to start tracking.

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Types of Marketing Metrics

Marketing departments operate across multiple channels. From social media, to email marketing, to lead generation, your digital marketing strategy will include a number of activities. With such a wide variety of channels being used, it’s important for marketing teams to actively track progress and performance in real-time with the right marketing metrics. When choosing the right marketing metrics, you should keep in mind which channel you are using and who will be using the data to make business decisions. The types of metrics you want to track will vary for different marketing roles. Executives will want to see an overview for every marketing channel, while managers will want to dive into the metrics for a deeper understanding of day to day performance.

Digital Marketing Metrics

Digital Marketing KPI | Returning Visitor Metric

Returning Visitor Metric

How effective is your website at building an audience?

Learn more about Returning Visitor Metric
Digital Marketing KPI | First Visit Metric

First Visit Metric

Understand how people are finding your website and how engaged they are on their first visit.

Learn more about First Visit Metric
Digital Marketing KPI | Brand Awareness

Brand Awareness Metric

Track how people are hearing about your brand on social media and search engines.

Learn more about Brand Awareness Metric
Tracking Marketing Return on Investment

Return on Marketing Investment (ROI)

Measure the ability of marketing campaigns to generate new revenue.

Learn more about Return on Marketing Investment (ROI)
Digital Marketing KPI | Incremental Sales KPI

Incremental Sales

Demonstrate how your marketing campaigns are resulting in increased sales revenue.

Learn more about Incremental Sales
Digital Marketing KPI | Web Traffic Sources Metrics

Web Traffic Sources

Understand which traffic sources are driving visitors to your website.

Learn more about Web Traffic Sources
Digital Marketing KPI | Purchase Funnel

Purchase Funnel

Understand your customer acquisition process from awareness to purchase.

Learn more about Purchase Funnel
Digital Marketing KPI | Total Visits

Total Visits

Measure the amount of users that have visited your site or page.

Learn more about Total Visits
Digital Marketing KPI | Customer Attrition

Customer Attrition

Measure the rate at which your company loses customers over time.

Learn more about Customer Attrition
Digital Marketing KPI | Customer Lifetime Value

Customer Lifetime Value (LTV)

Measure the amount of gross profit that is generated from a customer over the entire time they do business with a company.

Learn more about Customer Lifetime Value (LTV)
Digital Marketing KPI | Lifetime Value:Customer Acquisition Cost

Lifetime Value: Customer Acquisition Cost (LTV:CAC)

Measure the relationship between the lifetime value of a customer and the cost of acquiring that customer.

Learn more about Lifetime Value: Customer Acquisition Cost (LTV:CAC)
Digital Marketing KPI | Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC)

Measure to total amount of capital it costs to gain a new customer.

Learn more about Customer Acquisition Cost (CAC)
Digital Marketing KPI | Click Through Rate

Click Through Rate (CTR)

Measure how often your site on an SERP prompts users to click and navigate to your page.

Learn more about Click Through Rate (CTR)
Digital Marketing KPI | Response Rate

Response Rate

Measure the total number of customers who respond back to your company’s communication efforts.

Learn more about Response Rate
Digital Marketing KPI | Funnel Conversion Rate

Funnel Conversion Rate

Measure the rate of which leads move through the marketing funnel.

Learn more about Funnel Conversion Rate
Digital Marketing KPI | Marketing Originated Customers

Marketing Originated Customers

Measure the total share of all customers that come directly from marketing efforts.

Learn more about Marketing Originated Customers
Digital Marketing KPI | Average Time on Page

Average Time on Page

Measure the duration of time a viewer spends on a page.

Learn more about Average Time on Page
Digital Marketing KPI | Content Downloads

Content Downloads

Measure the total number of pieces of content that have been downloaded.

Learn more about Content Downloads
Digital Marketing KPI | Unique Visitors

Unique Visitors

Measure the total number of unique individuals that view your website.

Learn more about Unique Visitors
Digital Marketing KPI | Pageviews per Session

Pageviews per Session

Measure the average number of pages a user views during a single session.

Learn more about Pageviews per Session
Digital Marketing KPI | Cost per Action

Cost per Action (CPA)

Measure the amount of money put towards driving conversions.

Learn more about Cost per Action (CPA)
Digital Marketing KPI | Customer Share by Category

Customer Share by Category

Measure the number of customers that come from a specified category, such as Region, Industry, or Company Size.

Learn more about Customer Share by Category
Digital Marketing KPI | Dormancy Rate

Dormancy Rate

Measure the number of customers that are not using your product in a given time period.

Learn more about Dormancy Rate
Digital Marketing KPI | New Leads Generated

New Leads Generated

Measure the number of new leads that have been added to your system during a specified time period.

Learn more about New Leads Generated
Digital Marketing KPI | Referral Traffic

Referral Traffic

Measure the volume of traffic that are directed to your site from outside sources.

Learn more about Referral Traffic
Digital Marketing KPI | Web Traffic Concentration

Web Traffic Concentration

Measure the ratio of site visitors on a specific page, in comparison to total site visitors.

Learn more about Web Traffic Concentration
Digital Marketing KPI | Bounce Rate

Bounce Rate

Measure the number of visitors that arrive at your site and leave without navigating to any other page on your site.

Learn more about Bounce Rate
Digital Marketing KPI | Lead Conversion Rate

Lead Conversion Rate

Measure the amount of leads that are converted into sales.

Learn more about Lead Conversion Rate
Digital Marketing KPI |  Newsletter Signup Conversion Rate

Newsletter Signup Conversion Rate

Measure how many users visit your website and signup for your newsletter.

Learn more about Newsletter Signup Conversion Rate
Digital Marketing KPI |  Website Traffic Lead Ratio

Website Traffic Lead Ratio

Measure how many of your website visitors convert to leads.

Learn more about Website Traffic Lead Ratio
Digital Marketing KPI | Sessions by Device Type

Sessions by Device Type

See what devices your website traffic is using for the time period of your choice.

Learn more about Sessions by Device Type
Digital Marketing KPI | Online Conversions Metric

Online Conversions Metric

How well does your online audience convert into paying customers?

Learn more about Online Conversions Metric
Digital Marketing KPI | Average Lead Score

Average Lead Score

Measure the Quality of Marketing and Sales Leads

Learn more about Average Lead Score
Digital Marketing KPI |  External Links

External Website Links

Improve Your Website Rankings and Traffic Volume by Monitoring External Links

Learn more about External Website Links
Digital Marketing KPI | Net Promoter Score

Net Promoter Score

Measure Customer Satisfaction and Loyalty

Learn more about Net Promoter Score
Digital Marketing KPI |  Keyword Performance

Keyword Performance

Measure keyword rankings to understand how effective your SEO efforts are at driving traffic to your website.

Learn more about Keyword Performance
Digital Marketing KPI |  End Action Rate

End Action Rate

Measure how effective marketing campaigns are by monitoring the last action taken by your audience.

Learn more about End Action Rate
Digital Marketing KPI |  Cost per Lead

Cost Per Lead

Measure the cost-effectiveness of marketing campaigns.

Learn more about Cost Per Lead
Digital Marketing KPI | Goal Completion Rate KPI

Goal Completion Rate

Measure how effective your campaigns are at prompting your audience to complete a goal.

Learn more about Goal Completion Rate

SEO Marketing Metrics

SEO KPI Examples | Keyword Opportunity

Keyword Opportunity

Analyze how you can improve your search rankings.

Learn more about Keyword Opportunity
SEO KPI Examples | Keyword Click-Through Rate

Keyword Click-Through Rate

Measure how often your search listings generate clicks.

Learn more about Keyword Click-Through Rate
SEO KPI Examples | SEO Traffic

SEO Traffic

How many customers are visiting your website from organic and paid search traffic?

Learn more about SEO Traffic
SEO KPI Examples | Pageviews

Pageviews

Measure the total number of views a particular page has received.

Learn more about Pageviews
SEO KPI Examples | Content Backlog

Content Backlog

Measure the total amount of content pieces that are waiting to be pushed live.

Learn more about Content Backlog
SEO KPI Examples | Average Time to New Content

Average Time to New Content

Measure the duration of time between the latest published piece of content and publishing a new piece.

Learn more about Average Time to New Content
SEO KPI Examples | Top Viewed Posts

Top Viewed Posts

Measure and monitors which pieces of content pull the most viewers.

Learn more about Top Viewed Posts
SEO KPI Examples | Landing Page Performance Optimization

Landing Page Performance Optimization

Optimize your landing pages to increase conversion rate, and decrease bounce rate.

Learn more about Landing Page Performance Optimization
SEO Organic Search Traffic

Organic Search Traffic for SEO Optimization

Make sure you are getting a steady stream of unique visitors from organic search.

Learn more about Organic Search Traffic for SEO Optimization

Link Building Metrics

How many links are directing users to or through your website?

Learn more about Link Building Metrics
SEO Keyword Ranking | SEO Metrics and KPIs

SEO Keyword Ranking

Measure and analyze your keyword rankings to drive search traffic to your website.

Learn more about SEO Keyword Ranking
SEO KPI Examples | Domain Authority

Domain Authority

Determine the effectiveness of your link-building efforts by measuring the “trust” factor of your domain.

Learn more about Domain Authority
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Social Media Marketing Metrics

Social Media Metric | Twitter Engagement Metrics

Twitter Engagement Metrics

Understand which tweets are most effective in your campaigns.

Learn more about Twitter Engagement Metrics
Social Media Metric  | Twitter Followers Metric

Twitter Followers Metric

Understand the effectiveness of your company’s Twitter page.

Learn more about Twitter Followers Metric
Social Media Metric | Facebook Page Like Metric

Facebook Page Like Metric

Understand the effectiveness of your company’s Facebook page.

Learn more about Facebook Page Like Metric
Social Media Metric | People Talking About This on Facebook Metric

People Talking About This on Facebook Metric

Understand how people are engaging with your page.

Learn more about People Talking About This on Facebook Metric
Social Media KPI Metric | Facebook Engagement Metrics

Facebook Engagement Metrics

Understand which posts are most effective in your campaigns.

Learn more about Facebook Engagement Metrics
Social Media Metric | Key Social Metrics

Key Social Metrics

How effective is your website at building an audience?

Learn more about Key Social Metrics
Social Media KPI | Social Followers vs Target

Followers Growth KPI

Social Followers vs Target

Learn more about Followers Growth KPI
Social Media KPI | Social Events

Social Events

Monitor events on your social stream to nurture engagement and grow your audience.

Learn more about Social Events
Social Media KPI | Social Traffic and Conversions

Social Traffic and Conversions

The effectiveness of social media campaigns at generating website traffic and goal conversions.

Learn more about Social Traffic and Conversions
Social Media Metric | Social Shares

Social Shares

Measure the amount of times your content has been shared on social media platforms.

Learn more about Social Shares
Social Media Metric | Social Followers

Social Followers

Measure the total number of users that are following your account on social media platforms.

Learn more about Social Followers
Social Media Metric | YouTube Channel Subscribers

YouTube Channel Subscribers

Measure the number of YouTube accounts are following your posts and are receiving your channel updates.

Learn more about YouTube Channel Subscribers
Social Media Metric | Instagram Followers

Instagram Followers

Measure the amount of Instagram users are following your account.

Learn more about Instagram Followers
Social Media Metric | Facebook Likes

Facebook Likes

Measure the total number of Facebook users that like your company page.

Learn more about Facebook Likes
Social Media KPI | Facebook Ads Campaign Performance

Facebook Ads Campaign Performance

Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.

Learn more about Facebook Ads Campaign Performance
Social Media KPI | Facebook Ads CPM and CPP

Facebook Ads CPM and CPP (last 7 days)

Compare cost per impressions and cost per 1000 people reached over the past 7 days from your Facebook Ads.

Learn more about Facebook Ads CPM and CPP (last 7 days)
Social Media KPI Metric | Facebook Ads Impressions and Reach

Facebook Ads Impressions and Reach (last 7 days)

Compare your Facebook Ads impressions with reach over the past 7 days.

Learn more about Facebook Ads Impressions and Reach (last 7 days)
Social Media KPI Metric | Facebook Ads Todays Summary

Facebook Ads Today's Summary

Drill down into today's campaign metrics and monitor your Facebook Ads objectives.

Learn more about Facebook Ads Today's Summary
Marketing Metric | Social Sentiment

Social Sentiment

Brand Perceptions and Brand Equity.

Learn more about Social Sentiment
Social Media KPI | Social Visits and Leads

Social Visits and Leads

The effectiveness of social campaigns at driving visitors and leads to your website.

Learn more about Social Visits and Leads
Social Media KPI | New Followers

New Followers

How many social media followers are your campaigns attracting?

Learn more about New Followers
Social Media KPI | Facebook Page Demographics

Facebook Page Demographics

Understand the the makeup of your audience.

Learn more about Facebook Page Demographics
Marketing KPI | Social Interactions Metrics

Social Interactions

Measure the engagement levels of your social media campaigns

Learn more about Social Interactions

Email Marketing Metrics

Email Marketing KPI Examples | Email Forwards

Email Forwards

Measure the number of times a piece of content was forwarded on to another contact form one of your viewers.

Learn more about Email Forwards
Email Marketing KPI Examples | Unsubscribes

Unsubscribes

Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.

Learn more about Unsubscribes
Email Marketing Statistics Dashboard

Email Marketing Statistics

Metrics to gain insight into your email marketing campaigns.

Learn more about Email Marketing Statistics
Email Website Traffic Dashboard

Email Website Traffic Metrics

Increase your goal conversion rates with the right email website traffic data.

Learn more about Email Website Traffic Metrics
Email Subscribers Dashboard

Email Subscribers Metrics

Track your email subscriptions and set the foundation for future growth.

Learn more about Email Subscribers Metrics
Marketing KPI Examples | Email Marketing Engagement Score

Email Marketing Engagement Score

Measure how effective email marketing campaigns are at engaging your audience.

Learn more about Email Marketing Engagement Score

Must Have Marketing Metrics

Choosing the right marketing metrics for your organization can be difficult. Marketing performance targets will vary depending on your industry and specific marketing goals. Here are some helpful tips for picking the right marketing metrics to track on your data dashboard: