What is a marketing KPI?
Marketing KPIs are a measurable value that a marketing team sets out to achieve over a specific period of time. For example, marketing KPIs can impact overall business performance (like increasing revenue) or impact the marketing department (increase form completions by 50% on your landing page).
You can think of a KPI as the goal post and the marketing activities that take place as the players that score the goal. If a marketing team sets a KPI to increase web traffic by 50% over a specified period of time, it is quickly followed by outlining the goals and activities that need to happen to achieve the KPI.
Key marketing metrics and KPIs for every modern marketing team
Once you have set your KPIs, it’s important to determine the marketing metrics that you will use to track your performance. Marketing metrics are measurable values that show the effectiveness of your marketing campaigns.
Whether you're a marketer that is looking to track digital marketing performance, SEO progress, or your social media growth, setting KPIs and tracking marketing metrics will help you stay on track to reach your targets. Once you've determined your metrics, you can take it to the next level and put your marketing metrics and KPIs on a marketing dashboard for quick analysis and easy sharing for your team.
Top Marketing Metrics
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Conversion Rate
- Brand Awareness
- Engagement Rate
- Cost per Lead
- Return on Marketing Investment
- Customer Lifetime Value (CLV
- Customer Acquisition Cost (CAC)
- Customer Retention
Digital Marketing Metrics & KPIs
Email Marketing Metrics & KPIs
Social Media Metrics & KPIs
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