What is Web Traffic Concentration?
The Web Traffic Concentration metric compares the total number of the search traffic for a single, specific page on your site versus over search traffic for your whole site.
Web Traffic Concentration Formula
Web Traffic Concentration = Visitors on a page / Total site visitors
Example of KPI target
8% on page
- Traffic Concentration
- Search Traffic Concentration
See the list below for more examples of digital marketing metrics & KPIs.
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