Web Traffic Concentration Metric

Measure the ratio of site visitors on a specific page, in comparison to total site visitors.

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Digital Marketing KPI Example - Web Traffic Concentration Metric


The Web Traffic Concentration metric compares the total number of search traffic for a single, specific page on your site versus over search traffic for your whole site.


Visitors on a page/Total site visitors

Reporting frequency


Example of KPI target

8% on page


Marketing Manager


Traffic Concentration

Search Traffic Concentration

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