Web Traffic Concentration
Measure the ratio of site visitors on a specific page, in comparison to total site visitors.
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![Digital Marketing KPI Example - Web Traffic Concentration Metric](https://images.klipfolio.com/website/public/98885a37-4048-48b5-975c-9a77596016ac/Web Traffic Concentration.png)
What is Web Traffic Concentration?
The Web Traffic Concentration metric compares the total number of the search traffic for a single, specific page on your site versus over search traffic for your whole site.
Web Traffic Concentration Formula
Web Traffic Concentration = Visitors on a page / Total site visitors
Reporting frequency
Weekly
Example of KPI target
8% on page
Audience
Marketing Manager
Variations
- Traffic Concentration
- Search Traffic Concentration
See the list below for more examples of digital marketing metrics & KPIs.
Related Metrics & KPIs
![](https://images.klipfolio.com/website/public/d71a55df-a7dc-4fe9-9eea-cc2904158b50/klips-gradient.png)