Web Traffic Concentration

Measure the ratio of site visitors on a specific page, in comparison to total site visitors.

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Digital Marketing KPI Example - Web Traffic Concentration Metric

What is Web Traffic Concentration?

The Web Traffic Concentration metric compares the total number of the search traffic for a single, specific page on your site versus over search traffic for your whole site.

Web Traffic Concentration Formula

Web Traffic Concentration = Visitors on a page / Total site visitors

Reporting frequency

Weekly

Example of KPI target

8% on page

Audience

Marketing Manager

Variations

  • Traffic Concentration
  • Search Traffic Concentration

See the list below for more examples of digital marketing metrics & KPIs.

Related Metrics & KPIs

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