Web Traffic Concentration

Measure the ratio of site visitors on a specific page, in comparison to total site visitors.

Digital Marketing KPI | Web Traffic Concentration

Overview

The Web Traffic Concentration metric compares the total number of search traffic for a single, specific page on your site versus over search traffic for your whole site.

Formula

Visitors on a page/Total site visitors

Reporting frequency

Weekly

Example of KPI target

8% on page

Audience

Marketing Manager

Variations

Traffic Concentration

Search Traffic Concentration