Web Traffic Concentration
Measure the ratio of site visitors on a specific page, in comparison to total site visitors.
Guide to Marketing KPIs & Metrics
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Formula
Visitors on a page/Total site visitors
Services
Role
ManagerOverview
The Web Traffic Concentration metric compares the total number of search traffic for a single, specific page on your site versus over search traffic for your whole site.
Formula
Visitors on a page/Total site visitors
Reporting frequency
Weekly
Example of KPI target
8% on page
Audience
Marketing Manager
Variations
Traffic Concentration
Search Traffic Concentration
