Web Traffic Concentration

Measure the ratio of site visitors on a specific page, in comparison to total site visitors.

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Digital Marketing KPI Example - Web Traffic Concentration Metric

Web Traffic Concentration Formula

Web Traffic Concentration = Visitors on a page / Total site visitors

Reporting frequency


Example of KPI target

8% on page


Marketing Manager


  • Traffic Concentration
  • Search Traffic Concentration

See the list below for more examples of digital marketing metrics & KPIs.

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