Digital Marketing KPI | Web Traffic Concentration

Web Traffic Concentration

Measure the ratio of site visitors on a specific page, in comparison to total site visitors.

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Formula

Visitors on a page/Total site visitors

Services

Chartbeat Dashboard | Chartbeat logo Google Analytics Custom Dashboard GoSquared Dashboard | GoSquared logo Kissmetrics Dashboard | KISSmetrics logo Linkpulse Dashboard | Linkpulse Logo SEMrush Dashboard | SEMrush logo

Role

Manager

Overview

The Web Traffic Concentration metric compares the total number of search traffic for a single, specific page on your site versus over search traffic for your whole site.

Formula

Visitors on a page/Total site visitors

Reporting frequency

Weekly

Example of KPI target

8% on page

Audience

Marketing Manager

Variations

Traffic Concentration

Search Traffic Concentration