Facebook Page Like Metric
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What is the Facebook Page Like metric?
The Page Like metric shows how many unique users have liked your company's Facebook Page. When users like your page, your updates, posts, and events appear in their news feed. This makes Page Likes a key KPI for social media marketing success. A higher number of likes expands your content's reach, leading to more impressions and, ultimately, more engagements.
Tracking your Page Likes over time allows you to analyze trends and compare performance against previous periods. By mapping like trends to your campaign timelines, you can identify which initiatives were most successful. This insight helps you refine future campaigns, improve audience targeting, and boost brand awareness.
Key Terms
- Page Likes: The total number of unique users who have liked your company’s Facebook Page.
- Visits: The number of times your Facebook Page has been visited by users.
Success Indicators
- Increase in Page Likes
- Increase in Page Visits
- Increase in Engagements
What is a good Facebook Page Like benchmark?
Benchmarking your Facebook Page against industry competitors is a great way to measure performance. When setting benchmarks, it's crucial to consider whether you or your competitors are using Facebook Ads. Pages that use paid advertising often have higher Facebook Engagement and more Page Likes.
Best Practices for Increasing Facebook Page Likes
Follow these expert best practices to improve your Facebook Page Like metric and get more value from your business dashboard. The following tips are adapted from Karen Uyenco at Meltwater:
- Optimize your Facebook Page Info: Make sure you fill out as much of your Page Info as you can. Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google search when people are looking for companies like yours, which can increase your Facebook likes even more!
- Post Engaging Content: It’s important to post engaging, entertaining, and interesting content on your business Page. Facebook constantly updates its algorithm and rewards posts that receive engagement (likes, comments, shares) with increased reach. Facebook will reward your content by letting your engaged users’ friends know on their newsfeed that they’ve engaged with your content.
- Be Active: People are unlikely to like your Facebook page if you don’t post regularly. How often should you post? There is no magic number but many best practice guides suggest 3x a week to once a day.
- Promote your Facebook Page, everywhere: Once you’ve got great content on your company’s Facebook Page, make sure you share your Facebook presence on all evergreen content you own and manage.
- Invite your existing community: You have a community that’s easily within reach: employees, current customers, business & industry partners. They are likely to be your first advocates and find your content interesting and shareable. Why not send a friendly personal invitation to ask them to like your company’s Facebook Page if they haven’t already?
- Use Facebook Social Plugins: The Facebook Page Plugin lets you easily embed and promote your Facebook Page on your website. Just like on Facebook, your visitors can like and share the Page without having to leave your site.
- Use data to inform your content: This step goes hand-in-hand with posting engaging content and helps inform your overall content strategy.
- Pay to play with Facebook Ads: You need to pay to play in order to be seen on Facebook today. Facebook has a large assortment of ad products to choose from with some of the best targeting options available on social.
- Run a contest: Companies run Facebook contests all the time to build their audience and get more likes. If you decide to do so, make sure your contest follows Facebook’s Promotion Guidelines.
- Use social media monitoring to measure, analyze, and learn: Use Facebook Insights to find useful metrics on your Page performance. You can view metrics like reach, number of engaged users, engagement rate, and new Page likes. These metrics will help you understand what’s driving your likes and engagement, so that you can adjust your posts accordingly.
How to Monitor Facebook Page Likes in Real-time
Once you’ve set targets for your Page Likes, you need a reliable way to monitor this and other social media KPIs. A real-time dashboard is the best tool for this, centralizing your data so you always know how you're performing.
Learn how to track your Facebook Page Likes on a Social Media Dashboard.
Top Resources for Facebook Page Likes
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