Sales Metrics and KPIs

Your competitive edge is a data-driven culture.

In today's ultra competitive business ecosystem, only the strong survive. In order to keep your sales team on top of their game, you need to cultivate a data-driven culture by sharing the right performance indicators and business metrics with your team. Track these sales KPIs and metrics to ensure your team has the confidence to ensure your business continues to thrive.

Guide to KPIs & Metrics

Sales Growth

Analyze the pace at which your organization's sales revenue is growing and use that information in strategic decision-making.

Sales Opportunities

Organizes each opportunity your sales team is currently cultivating by assigning them a status such as "qualified" or "proposal."

Product Performance

Measure and rank products based on revenue performance to inform your sales team which products are selling well and which products need special attention.

Average Profit Margin

Measures the average profit generated from the sale of a specific service, product or product/service category.

Sales Target

Measure the number of wins over a specific time period and compare it to a target value and past performance to motivate your sales team.

Average Purchase Value

Measures the average value of each sale and is used to help quantify the value of each opportunity.

Sales by Contact Method

Measure which contact methods are the most successful at generating sales. With this information, your sales team can allocate their time and efforts accordingly.

Sales Bookings

Measures the number and value of bookings for a given time period, where a "booking" is a won, signed or committed sale.

Quote To Close Ratio

Measures the number of formal quotes sent out by your sales team compared to the number of deals closed.

Sales per Rep

Measure the ability of each of your sales reps to generate revenue for your organization and foster a healthy, productive level of competition amongst team members.