Sales Metrics and KPIs

Analyze the pace at which your organization's sales revenue is growing and use that information in strategic decision-making.

Organizes each opportunity your sales team is currently cultivating by assigning them a status such as "qualified" or "proposal."

Measure and rank products based on revenue performance to inform your sales team which products are selling well and which products need special attention.

Measure the decrease in overall sales of other products post-launch of new products.

Measure the number of open trial accounts.

Measure the number of new leads that were contacted with the aim to achieve a sale.

Measure the value of sales that have occurred within the specified time period.

Measure the number of opportunities that were not contacted and subsequently lost.

Measure the expected amount of sales that would take place without any marketing efforts.

Measure the total revenue gained after covering the investment of making the sale.

Measure sales agents’ and teams’ overall performance.

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

Measure the margin achieved throughout operating sales channels.

Measure the total amount of conversations that convert into an appointment, call, or consult for sales.

Measure the length of time between the initiation of the sales process to the final sale is completed.

Measure the average value of sales achieved per sales agent.

Track the volume of sales for products around the world.

Measure the total share of the market that your company currently holds with their product.

Measure the average revenue of your company compared to the average market revenue.

Measure the total number of promotions that took place within a specified period of time.

Measure the amount of purchases made by repeat customers.

Measure the amount of times a user makes a purchase within a set time period.

Measure the number of leads generated by agent efforts.

Overview

Measure the potential revenue that could be gained with the volume in the sales funnel.

Measure the growth rate of different market segments during time periods.

Measure the ratio of total revenue comes from the sales of new products.

Measure the number of orders that have been cancelled due to a specific reason.

Measure the average amount of orders coming in during a specific time period.

Overview

A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.

Measure the amount of revenue that is gained solely from your company’s top customers.

Measure the total profit gained from a specific product line.

Measure the average amount of sales orders filled within a specific time period.

Measure the average amount of sales orders per employee.

Measure the total value of products or services that were sold or provided.

Measure the total amount of revenue produced within the hour, on average.

Measure the amount of actual sales from the amount of customer traffic that have visited the store.

Measure the share of sales for products with markdowns out of the total product landscape.

Measure the average volume of sales through the number of purchases multiplied by the average amount of a single purchase.

Measure the total sales revenue gained by each department.

Measure the number of unique users that access your store or site.

Measure the amount of products sold in a month compared to the total inventory at the beginning of the month.

Measure how effective your team is at gaining new customers during a specified time period.

Measure the percentage of leads that your team is able to convert from being a qualified prospect into a sale.

Measure the impact of finishing a project has on a customer’s repurchasing behavior.

Measure the value of all new business contracts within a specified period of time.

Measure the amount of time between the launch of a new product, project, or full entity to when it will start making actual profit.

Measure how much it costs to acquire a new lead.

Measure the rate that customers use coupons.

Measure the time period it takes for a specific sales quota to be achieved.

Measure how many sales proposals convert to completed sales.

Monitor the number of sales appointments that move onto the next stage in the sales funnel.

Measure the total revenue received from a sales call

Measures the average profit generated from the sale of a specific service, product or product/service category.

Measure the number of wins over a specific time period and compare it to a target value and past performance to motivate your sales team.

Measures the average value of each sale and is used to help quantify the value of each opportunity.

Measure which contact methods are the most successful at generating sales. With this information, your sales team can allocate their time and efforts accordingly.

Measures the number and value of bookings for a given time period, where a "booking" is a won, signed or committed sale.

Measures the number of formal quotes sent out by your sales team compared to the number of deals closed.

Measure the ability of each of your sales reps to generate revenue for your organization and foster a healthy, productive level of competition amongst team members.