Sales Metrics and KPIs

Your competitive edge is a data-driven culture.

In today's ultra competitive business ecosystem, only the strong survive. In order to keep your sales team on top of their game, you need to cultivate a data-driven culture by sharing the right performance indicators and business metrics with your team. Track these sales KPIs and metrics to ensure your team has the confidence to ensure your business continues to thrive.

offer icon

Guide to KPIs & Metrics

Sign up and get 5 minute KPI lessons delivered to your inbox every day.

Sales KPI Examples | Sales Growth Metric

Sales Growth

Analyze the pace at which your organization's sales revenue is growing and use that information in strategic decision-making.

Read More
Sales KPI Examples | Sales Opportunities

Sales Opportunities

Organizes each opportunity your sales team is currently cultivating by assigning them a status such as "qualified" or "proposal."

Read More
Sales KPI Examples | Product Performance

Product Performance

Measure and rank products based on revenue performance to inform your sales team which products are selling well and which products need special attention.

Read More
Sales KPI Examples | Cannibalization Rate of New Product Offering

Cannibalization Rate of New Product Offering

Measure the decrease in overall sales of other products post-launch of new products.

Read More
Sales KPI Examples | Trial Accounts

Trial Accounts

Measure the number of open trial accounts.

Read More
Sales KPI Examples | Potential New Clients Contacted

Potential New Clients Contacted

Measure the number of new leads that were contacted with the aim to achieve a sale.

Read More
Sales KPI Examples | Sales-to-Date

Sales-to-Date

Measure the value of sales that have occurred within the specified time period.

Read More
Sales KPI Examples | Missed Sales Opportunities

Missed Sales Opportunities

Measure the number of opportunities that were not contacted and subsequently lost.

Read More
Sales KPI Examples | Baseline Sales

Baseline Sales

Measure the expected amount of sales that would take place without any marketing efforts.

Read More
Sales KPI Examples | Gross Margin Return on Investment

Gross Margin Return on Investment (GMROI)

Measure the total revenue gained after covering the investment of making the sale.

Read More
Sales KPI Examples | Sales Force Effectiveness

Sales Force Effectiveness

Measure sales agents’ and teams’ overall performance.

Read More
Sales KPI Examples | Adjusted Trial Rate

Adjusted Trial Rate

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

Read More
Sales KPI Examples | Channel Margin

Channel Margin

Measure the margin achieved throughout operating sales channels.

Read More
Sales KPI Examples | Conversation to Appointment Rate

Conversation to Appointment Rate

Measure the total amount of conversations that convert into an appointment, call, or consult for sales.

Read More
Sales KPI Examples | Sales Cycle Duration

Sales Cycle Duration

Measure the length of time between the initiation of the sales process to the final sale is completed.

Read More
Sales KPI Examples | Sales Value Productivity

Sales Value Productivity

Measure the average value of sales achieved per sales agent.

Read More
Sales KPI Examples | Sales by Region

Sales by Region

Track the volume of sales for products around the world.

Read More
Sales KPI Examples | Unit Sales to Average Market Unit Sales

Unit Sales to Average Market Unit Sales

Measure the total share of the market that your company currently holds with their product.

Read More
Sales KPI Examples | Revenue to Average Market Sales Revenue Ratio

Revenue to Average Market Sales Revenue Ratio

Measure the average revenue of your company compared to the average market revenue.

Read More
Sales KPI Examples | Promotions Conducted

Promotions Conducted

Measure the total number of promotions that took place within a specified period of time.

Read More
Sales KPI Examples | Repeat Purchase Volume

Repeat Purchase Volume

Measure the amount of purchases made by repeat customers.

Read More
Sales KPI Examples | Purchase Frequency

Purchase Frequency

Measure the amount of times a user makes a purchase within a set time period.

Read More
Sales KPI Examples | Leads Generated by Agents

Leads Generated by Agents

Measure the number of leads generated by agent efforts.

Read More
Sales KPI Examples | Potential Revenue in the Sales Pipeline

Potential Revenue in the Sales Pipeline

Measure the potential revenue that could be gained with the volume in the sales funnel.

Read More
Sales KPI Examples | Sales Growth by Market Segment

Sales Growth by Market Segment

Measure the growth rate of different market segments during time periods.

Read More
Sales KPI Examples | Percent of Revenue from New Products

Percent of Revenue from New Products

Measure the ratio of total revenue comes from the sales of new products.

Read More
Sales KPI Examples | Orders Cancelled by Reason

Orders Cancelled by Reason

Measure the number of orders that have been cancelled due to a specific reason.

Read More
Sales KPI Examples |  Order Frequency

Order Frequency

Measure the average amount of orders coming in during a specific time period.

Read More
Sales KPI Examples |  Successful to Unsuccessful Tenders

Successful to Unsuccessful Tenders

Overview

A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.

Read More
Sales KPI Examples |  Revenue Gained from Top Customers

Revenue Gained from Top Customers

Measure the amount of revenue that is gained solely from your company’s top customers.

Read More
Sales KPI Examples |  Product-Line Profitability

Product-Line Profitability

Measure the total profit gained from a specific product line.

Read More
Sales KPI Examples |  Sales Orders Filled per unit Time

Sales Orders Filled per unit Time

Measure the average amount of sales orders filled within a specific time period.

Read More
Sales KPI Examples |  Sales Orders Filled per FTE

Sales Orders Filled per FTE (Full Time Equivalent)

Measure the average amount of sales orders per employee.

Read More
Sales KPI Examples |  Sales Turnover

Sales Turnover

Measure the total value of products or services that were sold or provided.

Read More
Sales KPI Examples |  Sales Revenue per Hour

Sales Revenue per Hour

Measure the total amount of revenue produced within the hour, on average.

Read More
Sales KPI Examples |  Store Conversion Rate

Store Conversion Rate

Measure the amount of actual sales from the amount of customer traffic that have visited the store.

Read More
Sales KPI Examples |  % Markdown Goods

% Markdown Goods

Measure the share of sales for products with markdowns out of the total product landscape.

Read More
Sales KPI Examples |  Sales as a Result of the Average Purchase

Sales as a Result of the Average Purchase

Measure the average volume of sales through the number of purchases multiplied by the average amount of a single purchase.

Read More
Sales KPI Examples | Sales by Department

Sales by Department

Measure the total sales revenue gained by each department.

Read More
Sales KPI Examples | Selling Opportunity

Selling Opportunity

Measure the number of unique users that access your store or site.

Read More
Sales KPI Examples | Sell-Through Rate

Sell-Through Rate

Measure the amount of products sold in a month compared to the total inventory at the beginning of the month.

Read More
Sales KPI Examples | Customer Acquisition

Customer Acquisition

Measure how effective your team is at gaining new customers during a specified time period.

Read More
Sales KPI Examples | Lead Conversion Rate

Lead Conversion Rate

Measure the percentage of leads that your team is able to convert from being a qualified prospect into a sale.

Read More
Sales KPI Examples |  Repurchases of Services Following Project Completion

Repurchases of Services Following Project Completion

Measure the impact of finishing a project has on a customer’s repurchasing behavior.

Read More
Sales KPI Examples |  Activated New Business Value

Activated New Business Value

Measure the value of all new business contracts within a specified period of time.

Read More
Sales KPI Examples | Time to Break Even

Time to Break Even

Measure the amount of time between the launch of a new product, project, or full entity to when it will start making actual profit.

Read More
Sales KPI Examples | Cost per Lead

Cost per Lead

Measure how much it costs to acquire a new lead.

Read More
Sales KPI Examples | Coupon Conversion

Coupon Conversion

Measure the rate that customers use coupons.

Read More
Sales KPI Examples | Sales Quota Attainment

Sales Quota Attainment

Measure the time period it takes for a specific sales quota to be achieved.

Read More
Sales KPI Examples |  Percent Closing Ratio

Percent Closing Ratio

Measure how many sales proposals convert to completed sales.

Read More
Sales KPI Examples |  First Appointment-to-Sales Ratio

First Appointment-to-Sales Ratio

Monitor the number of sales appointments that move onto the next stage in the sales funnel.

Read More
Sales KPI Examples |  Revenue per Successful Call

Revenue per Successful Call

Measure the total revenue received from a sales call

Read More
Sales KPI Examples | Average Profit Margin

Average Profit Margin

Measures the average profit generated from the sale of a specific service, product or product/service category.

Read More
Sales KPI Examples | Sales Target KPI

Sales Target

Measure the number of wins over a specific time period and compare it to a target value and past performance to motivate your sales team.

Read More
Sales KPI Examples | Average Purchase Value

Average Purchase Value

Measures the average value of each sale and is used to help quantify the value of each opportunity.

Read More
Sales KPI Examples | Sales by Contact Method

Sales by Contact Method

Measure which contact methods are the most successful at generating sales. With this information, your sales team can allocate their time and efforts accordingly.

Read More
Sales KPI Examples | Sales Bookings

Sales Bookings

Measures the number and value of bookings for a given time period, where a "booking" is a won, signed or committed sale.

Read More
Sales KPI Examples | Quote To Close Ratio

Quote To Close Ratio

Measures the number of formal quotes sent out by your sales team compared to the number of deals closed.

Read More
Sales KPI Examples | Sales Per Rep

Sales per Rep

Measure the ability of each of your sales reps to generate revenue for your organization and foster a healthy, productive level of competition amongst team members.

Read More
offer icon

Guide to KPIs & Metrics

Sign up and get 5 minute KPI lessons delivered to your inbox every day.