eCommerce KPI Examples | New vs Returning Customers

New Customers

Track the total number of new customers coming to your site.

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Formula

(New customers acquired within a given time period/Total number of customers within a given time period)x100

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The New Customers metric allows you to track the rate at which your site attracts new customers, while also giving you insight into the total share of new to existing customers.

Formula

(New customers acquired within a given time period/Total number of customers within a given time period)x100

Reporting frequency

Monthly

Example of KPI target

35% new customers acquired

Audience

Store Owner, Online Sales Manager, Marketing Manager

Variations

New customers on site

New customers acquired