New Customers

Track the total number of new customers coming to your site.

eCommerce KPI Examples | New vs Returning Customers


The New Customers metric allows you to track the rate at which your site attracts new customers, while also giving you insight into the total share of new to existing customers.


(New customers acquired within a given time period/Total number of customers within a given time period)x100

Reporting frequency


Example of KPI target

35% new customers acquired


Store Owner, Online Sales Manager, Marketing Manager


New customers on site

New customers acquired

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