SaaS Metrics & KPIs

SaaS Metrics for founders and marketers

A SaaS (software as a service) business faces a unique set of challenges in growing their business and acquiring new customers.

How do you assess a SaaS business?

As a subscription based business, SaaS companies should measure key metrics that track recurring revenue, customer retention, and customer acquisition.

What metrics should SaaS companies track?

Here are some of the top SaaS metrics and KPIs to evaluate your business.

• Net Promoter Score
• Month over Month MRR Growth Rate
• Customer Acquisition Cost
• Customer Lifetime Value
• Churn Rate
• Customer Retention Rate