Monthly Recurring Revenue (MRR) Metric

Measures the revenue a company is generating from its subscription accounts on a monthly basis.

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Measure Your Business's Recurring Revenue Base With The Monthly Recurring Revenue KPI

For subscription based businesses like SaaS companies, telecommunication companies and banks, monthly recurring revenue is at the center of the business model, and is one of the most important KPIs they monitor.

Monthly Recurring Revenue targets can vary drastically from industry to industry, but should reflect a company’s position in its lifecycle, its growth objectives and growth timelines.

MRR Retention, also known as Net Revenue Retention Rate, is just as important as growing your MRR. The combination of new recurring revenue and expansions leads to sustained, long-term growth.


Monitoring SaaS KPIs on a Dashboard

Once you have established benchmarks and targets for measuring MRR, you’ll want to establish processes for monitoring this and other SaaS KPIs. Dashboards can be critical in this regard.

Learn more about how to track your Monthly Recurring Revenue (MRR) on a SaaS Dashboard.

Related Metrics & KPIs

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Customer Churn Rate

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Customer Retention Rate

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Net Monthly Recurring Revenue (MRR)

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