Sell-Through Rate

Measure the amount of products sold in a month compared to the total inventory at the beginning of the month.

Sales KPI Examples | Sell-Through Rate

Overview

The Sell-Through Rate gives your team a view into how quickly you are moving your product out, by measuring the amount of product sold throughout the month and comparing that number to the amount of product held in inventory at the beginning of the month.

Formula

(Total Inventory at the beginning of the month - Number of products sold in a month/Total Inventory at the beginning of the month)x100

Reporting frequency

Monthly

Example of KPI target

20% Sell-through

Audience

CFO, Sales Manager, Sales team

Variations

Sell-thru

% Sell-through