In this day of social media, e-commerce, virtual sales, and more, online marketing is getting more prevalent in our lives with each passing day. With so much information constantly being added to online marketing and what it is, it can be confusing trying to keep track of it all.
The best place to start when it comes to learning how these things work is going back to the basics. Here, we will go in-depth about what seems to be a simple concept but is an essential part of successful online marketing- from sales to social media influencing.
What Is an Ad Click?
Quite simply, an ad click is when someone clicks on an ad.
If you are scrolling along social media and see a post about a must-buy item, that is an ad. When you select that post and are taken to another site or location to purchase that item, that is an ad click.
Ads can come in many different forms.
- They can appear as a banner on a website that, when clicked, takes you to another website that may be selling something related or unrelated.
- Certain ads can show up as buttons that tell you to “buy now” or “download now.” depending on what the ad is for.
- Ads can hide, disguising themselves as part of the site you are on, with the advertiser’s hope that it will increase your chance of clicking on it.
How Do Ad Clicks Help a Business?
Ad clicks are important when it comes to online marketing for several reasons.
Each time an ad is selected that is tracked on the advertiser’s ad server. Online businesses, and other online marketing branches, track how many clicks each of their ads get to determine how popular the item they are advertising is. A large or small number of ad clicks can also indicate how effective or eye-catching an ad is.
The more clicks an ad gets, the better. A lot of clicks is helpful to a company because a lot of visitors to the website the ad leads to can lead to more sales for the advertiser. An increase in sales brings in more money. Increases in revenue mean the advertiser will pay to place more ads, which leads to more clicks, and the cycle continues.
How Are Ad Clicks Tracked?
So, how do advertisers know how often their ads are clicked on?
Websites use different tracking methods to record how many clicks they get. While browsing a website, you may have seen an informational pop-up that alerts you to that website using cookies.
Another ad click tracking system, as mentioned earlier, is an ad server. Ad servers are sites that do several things for an advertiser, from creating the ad, to placing the ad on different websites, and tracking how often the ad is being clicked on.
All this data is then compiled to show how well a particular ad is doing.
By tracking the ad clicks advertisers can see where their ads are doing the best. For example, advertisers may learn that the banner for sandals they placed on a skiing website is not doing as well as on a swimming suit website.
Based on demographics, clicks, and other data, advertisers know where to place more ads or remove others.
Ads can seem inconsequential or even annoying, depending on where and how they pop up.
Ads are, however, essential for most branches of online marketing.
These ads help bring visitors, or traffic, to websites, get products seen, apps downloaded, and money made. All these things are crucial for online businesses to thrive.
So, the next time you see an ad that catches your eye, click on it or even share it. The advertiser will be grateful for it.
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