Dormancy Rate Metric

Measure the number of customers that are not using your product in a given time period.

Track all your Digital Marketing KPIs in one place

Sign up for free and start making decisions for your business with confidence.

Sign up with Google
Digital Marketing KPI Example - Dormancy Rate MetricDigital Marketing KPI Example - Dormancy Rate Metric

Overview

As inactive customers are more likely to churn, the Dormancy Rate metric gives your team insight into possibly customer loss.

Formula

(Customers not using the product within time period/Total number of customers)x100

Reporting frequency

Monthly

Example of KPI target

7% dormant

Audience

Marketing Manager, Support Manager

Variations

Rate of dormancy

Related Metrics & KPIs

Start tracking your metrics

Level up your analytics with a free forever PowerMetrics account