New Leads Generated

Measure the number of new leads that have been added to your system during a specified time period.

Digital Marketing KPI | New Leads Generated


The New Leads Generated metric helps your team examine and articulate the value of your marketing campaigns, by tracking the total amount of leads that have been generated through marketing efforts over time. It's important to track this number along with your conversion rate for the full picture.


Total leads generated during reporting period

Reporting frequency


Example of KPI target

650 leads


Marketing Manager


Leads Acquired

New Opportunities

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