New Leads Generated Metric

Measure the number of new leads that have been added to your system during a specified time period.

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Digital Marketing KPI Example - New Leads Generated Metric

Overview

The New Leads Generated metric helps your team examine and articulate the value of your marketing campaigns, by tracking the total amount of leads that have been generated through marketing efforts over time. It's important to track this number along with your conversion rate for the full picture.

Formula

Total leads generated during reporting period

Reporting frequency

Weekly

Example of KPI target

650 leads

Audience

Marketing Manager

Variations

Leads Acquired

New Opportunities

Related Metrics & KPIs

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