The New Leads Generated metric helps your team examine and articulate the value of your marketing campaigns by tracking the total amount of leads that have been generated through marketing efforts over time. It's important to track this number along with your conversion rate for the full picture.
New Leads Generated Formula
Total leads generated during the reporting period
Example of KPI target
- Leads Acquired
- New Opportunities
To further enhance your understanding of essential metrics for your business, explore our comprehensive guide on digital marketing KPIs.