New Leads Generated

Measure the number of new leads that have been added to your system during a specified time period.

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Digital Marketing KPI Example - New Leads Generated Metric


The New Leads Generated metric helps your team examine and articulate the value of your marketing campaigns by tracking the total amount of leads that have been generated through marketing efforts over time. It's important to track this number along with your conversion rate for the full picture.

New Leads Generated Formula

Total leads generated during the reporting period

Reporting frequency


Example of KPI target

650 leads


Marketing Manager


  • Leads Acquired
  • New Opportunities

To further enhance your understanding of essential metrics for your business, explore our comprehensive guide on digital marketing KPIs.

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