Social Shares
Measure the amount of times your content has been shared on social media platforms.
Guide to Marketing KPIs & Metrics
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Formula
Total number of shares of your content
Services
Role
Employee/Staff, ManagerOverview
Social Shares not only indicates how popular your posts are, but also increases the total reach of your content. As a single user shares a piece of your content, that piece is then placed on the feed of all that user’s followers.
Formula
Total number of shares of your content
Reporting frequency
Weekly
Example of KPI target
82 Shares
Audience
Social Media Manager, Marketing Manager
Variations
Social media shares
