Social Media Metric | Social Shares

Social Shares

Measure the amount of times your content has been shared on social media platforms.

Guide to Marketing KPIs & Metrics

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Formula

Total number of shares of your content

Services

Buffer Dashboard | Buffer Logo Quintly Dashboard | Quintly logo Talkwalker Dashboard | Talkwalker logo

Role

Employee/Staff, Manager

Overview

Social Shares not only indicates how popular your posts are, but also increases the total reach of your content. As a single user shares a piece of your content, that piece is then placed on the feed of all that user’s followers.

Formula

Total number of shares of your content

Reporting frequency

Weekly

Example of KPI target

82 Shares

Audience

Social Media Manager, Marketing Manager

Variations

Social media shares