Guide to Marketing KPIs & Metrics
Sign up and get 5 minute KPI lessons delivered to your inbox every day.
Facebook Ads Campaign Performance Definition
The Facebook Ads Campaign Performance metric makes sure your message is reaching the right audience by measuring your campaign performance for the date range of your choice. By focusing on one campaign, this metric provides clear insights into how your Facebook ad is doing.
Facebook Ads Campaign Performance Key Terms
This metric provides data for Facebook Ads spend, conversions, cost per conversion and conversion trend. Additionally, this metric allows you track your campaign alongside your budget to make sure you immediately know if something needs to be adjusted. Facebook for business provides the following definitions for these terms:
- Facebook Ads Spend: the total spent on your campaign thus far. The term ‘spent today’ however means the amount spend on your ad set since 12am today. If you set a daily budget for an ad set, you’ll see your progress towards the budget in the later term.
- Conversions: Conversions are customer-completed actions, like purchases or adding to a cart on a website.
How to monitor Facebook Ads Campaign Performance in Real-time
Once you have established benchmarks and targets for the Facebook Ads Campaign Performance metric, you’ll want to establish processes for monitoring this and other social media KPIs. Dashboards can be critical in this regard.
Learn more about how to track your Facebook Ads Campaign Performance on a Facebook Ads Dashboard.