Total Visits
Measure the amount of users that have visited your site or page.
Guide to Marketing KPIs & Metrics
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Formula
Total number of unique viewers on a page
Services
Role
ManagerOverview
The Total Visits metric gives your team insight on the basic popularity of your site or page.
Formula
Total number of unique viewers on a page
Reporting frequency
Monthly
Example of KPI target
180,000 viewers
Audience
Marketing Manager, Marketing Team
Variations
Total views
Total page visits
