Digital Marketing KPI | Total Visits

Total Visits

Measure the amount of users that have visited your site or page.

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Formula

Total number of unique viewers on a page

Services

Facebook Dashboard | Facebook logo Google Analytics Custom Dashboard Marketo Dashboard | Marketo Logo

Role

Manager

Overview

The Total Visits metric gives your team insight on the basic popularity of your site or page.

Formula

Total number of unique viewers on a page

Reporting frequency

Monthly

Example of KPI target

180,000 viewers

Audience

Marketing Manager, Marketing Team

Variations

Total views

Total page visits