Total Visits Metric

Measure the amount of users that have visited your site or page.

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Digital Marketing KPI Example - Total Visits MetricDigital Marketing KPI Example - Total Visits Metric


The Total Visits metric gives your team insight on the basic popularity of your site or page.


Total number of unique viewers on a page

Reporting frequency


Example of KPI target

180,000 viewers


Marketing Manager, Marketing Team


Total views

Total page visits

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