Total Visits

Measure the amount of users that have visited your site or page.

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Digital Marketing KPI Example - Total Visits Metric

Total Visits Formula

Total Visits = Number of Sessions or Visits

To calculate the total number of visits to a website, you simply need to count the total number of sessions that occurred within a given time period. This can be done using a web analytics tool such as Google Analytics, which tracks and records data on website traffic, including the number of sessions, duration of sessions, and other key digital marketing metrics.

Reporting frequency


Example of KPI target

180,000 viewers


Marketing Manager, Marketing Team


  • Total views
  • Total page visits

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