Digital Marketing KPI | Total Visits

Total Visits

Measure the amount of users that have visited your site or page.

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Formula

Total number of unique viewers on a page

Services

Facebook Dashboard | Facebook logo Google Analytics Custom Dashboard

Role

Manager

Overview

The Total Visits metric gives your team insight on the basic popularity of your site or page.

Formula

Total number of unique viewers on a page

Reporting frequency

Monthly

Example of KPI target

180,000 viewers

Audience

Marketing Manager, Marketing Team

Variations

Total views

Total page visits