Total Visits Metric

Measure the amount of users that have visited your site or page.

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Digital Marketing KPI Example - Total Visits MetricDigital Marketing KPI Example - Total Visits Metric

Overview

The Total Visits metric gives your team insight on the basic popularity of your site or page.

Formula

Total number of unique viewers on a page

Reporting frequency

Monthly

Example of KPI target

180,000 viewers

Audience

Marketing Manager, Marketing Team

Variations

Total views

Total page visits

Related Metrics & KPIs

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