What are Total Visits?
"Total visits" is a web analytics metric that measures the total number of visits or sessions to a website within a given period of time. A visit is typically defined as a single browsing session by a user, regardless of the number of pages viewed or the duration of the session.
Total Visits Formula
Total Visits = Number of Sessions or Visits
To calculate the total number of visits to a website, you simply need to count the total number of sessions that occurred within a given time period. This can be done using a web analytics tool such as Google Analytics, which tracks and records data on website traffic, including the number of sessions, duration of sessions, and other key digital marketing metrics.
Example of KPI target
Marketing Manager, Marketing Team
- Total views
- Total page visits
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