Marketing Originated Customers
Measure the total share of all customers that come directly from marketing efforts.
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What are Marketing Originated Customers?
This particular metric gives both your team and the rest of the company a view of how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing also plays a direct part in sales.
Formula
Marketing Originated Customers = Customers that started out as a marketing lead/Total Customers
Reporting frequency
Quarterly
Example of KPI target
26% of customers
Audience
CEO, CMO, Marketing Manager
Variations
Marketing Share of Customer Base
To further enhance your understanding of key performance indicators and make data-driven decisions, explore our comprehensive guide on essential digital marketing KPIs & metrics that can significantly impact your Marketing Originated Customers.
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