Marketing Originated Customers
Measure the total share of all customers that come directly from marketing efforts.
Guide to Marketing KPIs & Metrics
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Formula
Customers that started out as a marketing lead/Total Customers
Services
Role
Manager, VP / DirectorOverview
This particular metric gives both your team and the rest of the company a view into how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing plays a direct part in sales as well.
Formula
Customers that started out as a marketing lead/Total Customers
Reporting frequency
Quarterly
Example of KPI target
26% of customers
Audience
CEO, CMO, Marketing Manager
Variations
Marketing Share of Customer Base
