Guide to Marketing KPIs & Metrics
Sign up and get 5 minute KPI lessons delivered to your inbox every day.
This particular metric gives both your team and the rest of the company a view into how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing plays a direct part in sales as well.
Customers that started out as a marketing lead/Total Customers
Example of KPI target
26% of customers
CEO, CMO, Marketing Manager
Marketing Share of Customer Base