Digital Marketing KPI | Marketing Originated Customers

Marketing Originated Customers

Measure the total share of all customers that come directly from marketing efforts.

Guide to Marketing KPIs & Metrics

Sign up and get 5 minute KPI lessons delivered to your inbox every day.

Formula

Customers that started out as a marketing lead/Total Customers

Services

Google Analytics Custom Dashboard Marketo Dashboard | Marketo Logo

Role

Manager, VP / Director

Overview

This particular metric gives both your team and the rest of the company a view into how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing plays a direct part in sales as well.

Formula

Customers that started out as a marketing lead/Total Customers

Reporting frequency

Quarterly

Example of KPI target

26% of customers

Audience

CEO, CMO, Marketing Manager

Variations

Marketing Share of Customer Base