Marketing Originated Customers

Measure the total share of all customers that come directly from marketing efforts.

Digital Marketing KPI | Marketing Originated Customers


This particular metric gives both your team and the rest of the company a view into how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing plays a direct part in sales as well.


Customers that started out as a marketing lead/Total Customers

Reporting frequency


Example of KPI target

26% of customers


CEO, CMO, Marketing Manager


Marketing Share of Customer Base

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