Marketing Originated Customers

Measure the total share of all customers that come directly from marketing efforts.

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Digital Marketing KPI Example - Marketing Originated Customers Metric

What are Marketing Originated Customers?

This particular metric gives both your team and the rest of the company a view of how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing also plays a direct part in sales.


Marketing Originated Customers = Customers that started out as a marketing lead/Total Customers

Reporting frequency


Example of KPI target

26% of customers


CEO, CMO, Marketing Manager


Marketing Share of Customer Base

To further enhance your understanding of key performance indicators and make data-driven decisions, explore our comprehensive guide on essential digital marketing KPIs & metrics that can significantly impact your Marketing Originated Customers.

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