Marketing Originated Customers
Measure the total share of all customers that come directly from marketing efforts.
Free Guide to Marketing KPIs
Get smarter with a 5-day course on marketing metrics delivered in easy-to-digest emails.
Formula
Customers that started out as a marketing lead/Total Customers
Services
Role
Manager, VP / DirectorOverview
This particular metric gives both your team and the rest of the company a view into how much of the customer base is driven by marketing. While marketing is usually associated with spreading awareness, marketing plays a direct part in sales as well.
Formula
Customers that started out as a marketing lead/Total Customers
Reporting frequency
Quarterly
Example of KPI target
26% of customers
Audience
CEO, CMO, Marketing Manager
Variations
Marketing Share of Customer Base
