The Customer Share by Category metric gives your team insight into how they should be marketing their content. If there seems to be a large instance of customers from the Healthcare/Hospital industry, the team may want to pivot marketing strategies to relate to possible users in that industry.
(Total number of customers that fall within category N/Total number of customers)x100
Example of KPI target
20% from SMBs (Small and Midsize Businesses)
CMO, Marketing Manager
- Percent of customer base share by category
- Share of customer base by region
- Share or customer base by industry
- Share of customer base by company size
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