Customer Share by Category

Measure the number of customers that come from a specified category, such as Region, Industry, or Company Size.

Digital Marketing KPI | Customer Share by Category

Overview

The Customer Share by Category metric gives your team insight into how they should be marketing their content. If there seems to be a large instance of customers from the Healthcare/Hospital industry, the team may want to pivot marketing strategies to relate to possible users in that industry.

Formula

(Total number of customers that fall within category N/Total number of customers)x100

Reporting frequency

Quarterly

Example of KPI target

20% from SMBs (Small and Midsize Businesses)

Audience

CMO, Marketing Manager

Variations

Percent of customer base share by category

Share of customer base by region

Share or customer base by industry

Share of customer base by company size