Guide to Marketing KPIs & Metrics
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The Customer Share by Category metric gives your team insight into how they should be marketing their content. If there seems to be a large instance of customers from the Healthcare/Hospital industry, the team may want to pivot marketing strategies to relate to possible users in that industry.
(Total number of customers that fall within category N/Total number of customers)x100
Example of KPI target
20% from SMBs (Small and Midsize Businesses)
CMO, Marketing Manager
Percent of customer base share by category
Share of customer base by region
Share or customer base by industry
Share of customer base by company size