Customer Attrition
Measure the rate at which your company loses customers over time.
Guide to Marketing KPIs & Metrics
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Formula
(Customers lost in a given time period/Total number of customers)x100
Services
Role
Manager, VP / DirectorOverview
While in a perfect world, all users would remain customers throughout the business lifetime, this is unfortunately not the case. Over time, customers eventually drop off, and it is crucial to keep track of the rate at which your customers are doing so.
Formula
(Customers lost in a given time period/Total number of customers)x100
Reporting frequency
Quarterly
Example of KPI target
1.5% loss
Audience
CEO, Sales Manager, Marketing Manager
Variations
Customers lost in a given time period
Customer turnover
