Customer Attrition Metric

Measure the rate at which your company loses customers over time.

Customer Attrition


While in a perfect world, all users would remain customers throughout the business lifetime, this is unfortunately not the case. Over time, customers eventually drop off, and it is crucial to keep track of the rate at which your customers are doing so.


(Customers lost in a given time period/Total number of customers)x100

Reporting frequency


Example of KPI target

1.5% loss


CEO, Sales Manager, Marketing Manager


Customers lost in a given time period

Customer turnover

Related Metrics & KPIs

Weekly Content Downloads by Funnel Stage

Content Downloads

Reponse Rate

Response Rate

Cost Per Action

Cost per Action (CPA)

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