Guide to Marketing KPIs & Metrics
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While in a perfect world, all users would remain customers throughout the business lifetime, this is unfortunately not the case. Over time, customers eventually drop off, and it is crucial to keep track of the rate at which your customers are doing so.
(Customers lost in a given time period/Total number of customers)x100
Example of KPI target
CEO, Sales Manager, Marketing Manager
Customers lost in a given time period