Cost per Action (CPA)
Measure the amount of money put towards driving conversions.
Guide to Marketing KPIs & Metrics
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Formula
Payments for conversions/Total number of conversion
Services
Role
ManagerOverview
The Cost per Action metric monitors the cost a company puts forth to drive conversion for things such as a whitepaper download or a subscription.
Formula
Payments for conversions/Total number of conversion
Reporting frequency
Monthly
Example of KPI target
$28 per action
Audience
Marketing Manager
Variations
CPA
