Cost per Action (CPA) Metric

Measure the amount of money put towards driving conversions.

Cost Per Action

Overview

The Cost per Action metric monitors the cost a company puts forth to drive conversion for things such as a whitepaper download or a subscription.

Formula

Payments for conversions/Total number of conversion

Reporting frequency

Monthly

Example of KPI target

$28 per action

Audience

Marketing Manager

Variations

CPA

Related Metrics & KPIs

Return on Marketing Investment (roi)

Return on Marketing Investment (ROI)

Kpiexamples Digitalmarketing Brandawareness.png

Brand Awareness

Weekly Unique Visits

Unique Visitors

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