Digital Marketing KPI | Cost per Action

Cost per Action (CPA)

Measure the amount of money put towards driving conversions.

Formula

Payments for conversions/Total number of conversion

Services

Google AdWords Dashboard Google Analytics Custom Dashboard

Role

Manager

Overview

The Cost per Action metric monitors the cost a company puts forth to drive conversion for things such as a whitepaper download or a subscription.

Formula

Payments for conversions/Total number of conversion

Reporting frequency

Monthly

Example of KPI target

$28 per action

Audience

Marketing Manager

Variations

CPA

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