The PowerMetrics AI experience - Learn why metrics provide rich context for better AI

Unique Visitors

Measure the total number of unique individuals that view your website.

Track all your Digital Marketing KPIs in one place

Sign up for a 14-day free trial and start making decisions for your business with confidence.

Sign up with Google
Sign up with your email
Digital Marketing KPI Example - Unique Visitors Metric

What is a Unique Visitor?

The Unique Visitors metric gives your team insight into how compelling and popular your site is. Unique visitors indicate the overall awareness of your actual website.

Unique Visitors Formula

Total number of unique visitors

Reporting frequency


Example of KPI target

10,000 visitors


Marketing Manager


Unique visitors on site

By monitoring unique visitors as one of your digital marketing metrics, you can gain insights into the reach and engagement of your website and adjust your strategies to drive growth and improve your online presence.

Build custom dashboards
for you and your team.

Get started with Klips