Measure the total number of unique individuals that view your website.
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What is a Unique Visitor?
The Unique Visitors metric gives your team insight into how compelling and popular your site is. Unique visitors indicate the overall awareness of your actual website.
Unique Visitors Formula
Total number of unique visitors
Example of KPI target
Unique visitors on site
By monitoring unique visitors as one of your digital marketing metrics, you can gain insights into the reach and engagement of your website and adjust your strategies to drive growth and improve your online presence.
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