Digital Marketing KPI | Unique Visitors

Unique Visitors

Measure the total number of unique individuals that view your website.

Guide to Marketing KPIs & Metrics

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Formula

Total number of unique visitors

Services

Adobe Analytics Dashboard | Adobe Analytics logo Google Analytics Custom Dashboard Linkpulse Dashboard | Linkpulse Logo Optimizely Dashboard | Optimizely logo SEMrush Dashboard | SEMrush logo

Role

Manager

Overview

The Unique Visitors metric gives your team insight into how compelling and popular your site is. Unique visitors indicate the overall awareness of your actual website.

Formula

Total number of unique visitors

Reporting frequency

Monthly

Example of KPI target

10,000 visitors

Audience

Marketing Manager

Variations

Unique visitors on site

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