Unique Visitors Metric

Measure the total number of unique individuals that view your website.

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Digital Marketing KPI Example - Unique Visitors Metric


The Unique Visitors metric gives your team insight into how compelling and popular your site is. Unique visitors indicate the overall awareness of your actual website.


Total number of unique visitors

Reporting frequency


Example of KPI target

10,000 visitors


Marketing Manager


Unique visitors on site

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