Unique Visitors

Measure the total number of unique individuals that view your website.

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Digital Marketing KPI Example - Unique Visitors Metric

What is a Unique Visitor?

The Unique Visitors metric gives your team insight into how compelling and popular your site is. Unique visitors indicate the overall awareness of your actual website.

Unique Visitors Formula

Total number of unique visitors

Reporting frequency


Example of KPI target

10,000 visitors


Marketing Manager


Unique visitors on site

By monitoring unique visitors as one of your digital marketing metrics, you can gain insights into the reach and engagement of your website and adjust your strategies to drive growth and improve your online presence.

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