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Funnel Conversion Rate

Measure the rate of which leads move through the marketing funnel.

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Digital Marketing KPI Example - Funnel Conversion Rate Metric

The conversion funnel is typically divided into several stages: awareness, consideration, decision, and action. By analyzing the conversion rate at each stage, businesses can identify potential bottlenecks, areas for improvement and opportunities to optimize their strategies to enhance the overall customer journey.

Funnel Conversion Rate Formula

Funnel Conversion Rate = (Number of users who completed the desired action) / (Total number of users who entered the funnel) x 100

For example, if 1,000 users visited an online store and 50 of them made a purchase, the funnel conversion rate would be:

Funnel Conversion Rate = (50 / 1,000) x 100 = 5%

Reporting frequency

Monthly

Example of KPI target

22% conversion rate

Audience

Marketing Manager

Variations

Funnel Goals Completed Rate

Why is Funnel Conversion Rate important?

By monitoring and optimizing this digital marketing metric, businesses can make data-driven decisions to improve their marketing and sales efforts, enhance the user experience, and ultimately drive revenue growth.

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