Digital Marketing KPI | Funnel Conversion Rate

Funnel Conversion Rate

Measure the rate of which leads move through the marketing funnel.

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Formula

(Number of leads that have moved to the next stage in the funnel/Leads in funnel stage)x100

Services

Google Analytics Custom Dashboard Marketo Dashboard | Marketo Logo Salesforce and Google Analytics Integration - Logo

Role

VP / Director

Overview

The Funnel Conversion Rate metric helps your team understand and monitor how effective their efforts are in prompting leads to complete goals and move through to the end of funnel. Monitoring the funnel conversion rate gives your team valuable insight into the efficiency of their marketing efforts and into the volume trends of their funnel.

Formula

(Number of leads that have moved to the next stage in the funnel/Leads in funnel stage)x100

Reporting frequency

Monthly

Example of KPI target

22% conversion rate

Audience

Marketing Manager

Variations

Funnel Goals Completed Rate