Funnel Conversion Rate
Measure the rate of which leads move through the marketing funnel.
Guide to Marketing KPIs & Metrics
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Formula
(Number of leads that have moved to the next stage in the funnel/Leads in funnel stage)x100
Services
Role
VP / DirectorOverview
The Funnel Conversion Rate metric helps your team understand and monitor how effective their efforts are in prompting leads to complete goals and move through to the end of funnel. Monitoring the funnel conversion rate gives your team valuable insight into the efficiency of their marketing efforts and into the volume trends of their funnel.
Formula
(Number of leads that have moved to the next stage in the funnel/Leads in funnel stage)x100
Reporting frequency
Monthly
Example of KPI target
22% conversion rate
Audience
Marketing Manager
Variations
Funnel Goals Completed Rate
