Funnel Conversion Rate Metric

Measure the rate of which leads move through the marketing funnel.

Funnel Conversion Rate


The Funnel Conversion Rate metric helps your team understand and monitor how effective their efforts are in prompting leads to complete goals and move through to the end of funnel. Monitoring the funnel conversion rate gives your team valuable insight into the efficiency of their marketing efforts and into the volume trends of their funnel.


(Number of leads that have moved to the next stage in the funnel/Leads in funnel stage)x100

Reporting frequency


Example of KPI target

22% conversion rate


Marketing Manager


Funnel Goals Completed Rate

Related Metrics & KPIs

Marketing Originated Customers

Marketing Originated Customers

Funnel Value

Purchase Funnel

Returning Visitors

Returning Visitors

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