Digital Marketing KPI | Content Downloads

Content Downloads

Measure the total number of pieces of content that have been downloaded.

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Formula

Total number of content downloads

Services

Act-On Dashboard | Act-On Logo Google Analytics Custom Dashboard

Role

Manager

Overview

The Content Downloads metric gives your team insight into how eager your viewers are to learn more or to have saved valuable information on hand when on their desktop or mobile device.

Formula

Total number of content downloads

Reporting frequency

Weekly

Example of KPI target

236 downloads

Audience

Marketing Manager

Variations

Asset downloads

Downloads of additional information