Content Downloads
Measure the total number of pieces of content that have been downloaded.
Guide to Marketing KPIs & Metrics
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Formula
Total number of content downloads
Services
Role
ManagerOverview
The Content Downloads metric gives your team insight into how eager your viewers are to learn more or to have saved valuable information on hand when on their desktop or mobile device.
Formula
Total number of content downloads
Reporting frequency
Weekly
Example of KPI target
236 downloads
Audience
Marketing Manager
Variations
Asset downloads
Downloads of additional information
