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Content Downloads KPI

Measure the total number of pieces of content that have been downloaded.

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Digital Marketing KPI Example - Content Downloads Metric


The Content Downloads metric gives your team insight into how eager your viewers are to learn more or to have saved valuable information on hand when on their desktop or mobile device.


Total number of content downloads

Reporting frequency


Example of KPI target



Marketing Manager


Asset downloads

Downloads of additional information

See the list below for more examples of digital marketing metrics & KPIs.

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