Guide to Marketing KPIs & Metrics
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Bounce rate refers to the number of users that exit your website after viewing one page, rather than navigating to subsequent pages on your site. Monitoring your bounce rate helps you identify how effective your content and design are at attracting further interest in what your site has to offer.
(Visitors leaving the site after only viewing one page/ Total site visitors)x100
Example of KPI target
18% bounce rate
Visitor bounce rate
Single access ration