Bounce Rate

Measure the number of visitors that arrive at your site and leave without navigating to any other page on your site.

Digital Marketing KPI | Bounce Rate

Overview

Bounce rate refers to the number of users that exit your website after viewing one page, rather than navigating to subsequent pages on your site. Monitoring your bounce rate helps you identify how effective your content and design are at attracting further interest in what your site has to offer.

Formula

(Visitors leaving the site after only viewing one page/ Total site visitors)x100

Reporting frequency

Weekly

Example of KPI target

18% bounce rate

Audience

Marketing Manager

Variations

Visitor bounce rate

Single access ration

Percent exit

SAR