Click Through Rate (CTR)
Measure how often your site on an SERP prompts users to click and navigate to your page.
Overview
While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Formula
Visitors that click on page result/Visitors that view the page result
Reporting frequency
Monthly
Example of KPI target
7.5% CTR
Audience
Marketing Manager
Variations
Click through ratio
Ad CTR
