Click Through Rate (CTR)
Measure how often your site on an SERP prompts users to click and navigate to your page.
Guide to Marketing KPIs & Metrics
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Formula
Visitors that click on page result/Visitors that view the page result
Services
Role
Analyst, ManagerOverview
While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Formula
Visitors that click on page result/Visitors that view the page result
Reporting frequency
Monthly
Example of KPI target
7.5% CTR
Audience
Marketing Manager
Variations
Click through ratio
Ad CTR
