Click Through Rate (CTR)
Measure how often your site on an SERP prompts users to click and navigate to your page.
Formula
Visitors that click on page result/Visitors that view the page result
Services
![Act-On Dashboard | Act-On Logo]( "Act-On")
![Ahrefs Dashboard | Ahrefs Logo]( "Ahrefs Dashboard")
![DoubleClick Dashboard - Logo]( "DoubleClick Campaign Manager Dashboard")
![Custom Google Search Console Dashboard]( "Custom Google Search Console Dashboard")
![]()
![SEMrush Dashboards and Reports]( "SEMrush Dashboards and Reports")
![SEOmonitor Dashboard | SurveyGizmo Logo]( "SEOmonitor Dashboard")
![STAT Dashboard | STAT logo]( "STAT Dashboard")
Role Analyst, Manager
Overview
While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Formula
Visitors that click on page result/Visitors that view the page result
Reporting frequency
Monthly
Example of KPI target
7.5% CTR
Audience
Marketing Manager
Variations
Click through ratio
Ad CTR
