Click-Through Rate (CTR) KPI
Measure how often your site on an SERP prompts users to click and navigate to your page.
Track all your Digital Marketing KPIs in one place
Sign up for free and start making decisions for your business with confidence.
or
Sign up with your emailFree forever ● No credit card required
What is Click-Through Rate?
While keyword ranks indicate where your page is placed on a SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Click-Through Rate KPI Formula
Visitors that click on page result/Visitors that view the page result
Reporting frequency
Monthly
Example of KPI target
7.5% CTR
Audience
Marketing Manager
Variations
Click through ratio
Ad CTR
See the list below for more examples of digital marketing metrics & KPIs.
Related Metrics & KPIs
Start tracking your metrics
Level up your analytics with a free forever PowerMetrics account