Overview
While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Formula
Visitors that click on page result/Visitors that view the page result
Reporting frequency
Monthly
Example of KPI target
7.5% CTR
Audience
Marketing Manager
Variations
Click through ratio
Ad CTR
Related Metrics & KPIs
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