Digital Marketing KPI | Click Through Rate

Click Through Rate (CTR)

Measure how often your site on an SERP prompts users to click and navigate to your page.

Formula

Visitors that click on page result/Visitors that view the page result

Services

Act-On Dashboard | Act-On Logo Ahrefs Dashboard | Ahrefs Logo DoubleClick Dashboard - Logo Custom Google Search Console Dashboard SEMrush Dashboards and Reports SEOmonitor Dashboard | SurveyGizmo Logo STAT Dashboard | STAT logo

Role

Analyst, Manager

Overview

While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.

Formula

Visitors that click on page result/Visitors that view the page result

Reporting frequency

Monthly

Example of KPI target

7.5% CTR

Audience

Marketing Manager

Variations

Click through ratio

Ad CTR

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