Click Through Rate (CTR) Metric

Measure how often your site on an SERP prompts users to click and navigate to your page.

Click through Rate

Overview

While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.

Formula

Visitors that click on page result/Visitors that view the page result

Reporting frequency

Monthly

Example of KPI target

7.5% CTR

Audience

Marketing Manager

Variations

Click through ratio

Ad CTR

Related Metrics & KPIs

Pageviews Per Session

Pageviews per Session

Web Traffic Sources

Web Traffic Sources

Sessions by Device Type

Sessions by Device Type

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