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Click-Through Rate (CTR) KPI

Measure how often your site on an SERP prompts users to click and navigate to your page.

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Digital Marketing KPI Example - Click-Through Rate (CTR) Metric

What is Click-Through Rate?

While keyword ranks indicate where your page is placed on a SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.

Click-Through Rate KPI Formula

Visitors that click on page result/Visitors that view the page result

Reporting frequency


Example of KPI target

7.5% CTR


Marketing Manager


Click through ratio


See the list below for more examples of digital marketing metrics & KPIs.

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