Click Through Rate (CTR) Metric
Measure how often your site on an SERP prompts users to click and navigate to your page.
While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.
Visitors that click on page result/Visitors that view the page result
Example of KPI target
Click through ratio
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