Click Through Rate (CTR) Metric

Measure how often your site on an SERP prompts users to click and navigate to your page.

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Digital Marketing KPI Example - Click Through Rate (CTR) MetricDigital Marketing KPI Example - Click Through Rate (CTR) Metric

Overview

While keyword ranks indicate where your page is placed on an SERP and how relevant a search engine deals that particular page to be, CTR indicates how enticing and effective your page is to actual users.

Formula

Visitors that click on page result/Visitors that view the page result

Reporting frequency

Monthly

Example of KPI target

7.5% CTR

Audience

Marketing Manager

Variations

Click through ratio

Ad CTR

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