Unsubscribes Metric

Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.

Subscribers Vs Unsubscribers

Overview

The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.

Formula

Unsubscribes/Total subscribers

Reporting frequency

Monthly

Example of KPI target

2% unsubscribes

Audience

Marketing Manager

Variations

Subscribers choosing to unsubscribe

Related Metrics & KPIs

Email Website Traffic Dashboard.png

Email Website Traffic Metrics

Email Forwards

Email Forwards

Subscribers Vs Unsubscribers

Unsubscribes

Start tracking your metrics

Level up your analytics with a Klips account