Unsubscribes
Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.
Formula
Unsubscribes/Total subscribers
Services
![Campaign Monitor Dashboard | Campaign Monitor logo]( "Campaign Monitor Dashboard")
![Emma Custom Dashboard]( "Emma")
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![SendGrid Dashboard | SendGrid logo]( "SendGrid Dashboard")
Role Employee/Staff
Overview
The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.
Formula
Unsubscribes/Total subscribers
Reporting frequency
Monthly
Example of KPI target
2% unsubscribes
Audience
Marketing Manager
Variations
Subscribers choosing to unsubscribe
