Email Marketing KPI Examples | Unsubscribes

Unsubscribes

Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.

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Formula

Unsubscribes/Total subscribers

Services

Campaign Monitor Dashboard | Campaign Monitor logo Emma Custom Dashboard SendGrid Dashboard | SendGrid logo

Role

Employee/Staff

Overview

The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.

Formula

Unsubscribes/Total subscribers

Reporting frequency

Monthly

Example of KPI target

2% unsubscribes

Audience

Marketing Manager

Variations

Subscribers choosing to unsubscribe