Unsubscribes Metric

Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.

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Email Marketing KPI Example - Unsubscribes Metric


The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.


Unsubscribes/Total subscribers

Reporting frequency


Example of KPI target

2% unsubscribes


Marketing Manager


Subscribers choosing to unsubscribe

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