Unsubscribes
Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.
Overview
The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.
Formula
Unsubscribes/Total subscribers
Reporting frequency
Monthly
Example of KPI target
2% unsubscribes
Audience
Marketing Manager
Variations
Subscribers choosing to unsubscribe
