Unsubscribes Metric
Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.
Track all your Email Marketing KPIs in one place
Sign up for free and start making decisions for your business with confidence.
or
Sign up with your emailFree forever ● No credit card required
Overview
The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.
Formula
Unsubscribes/Total subscribers
Reporting frequency
Monthly
Example of KPI target
2% unsubscribes
Audience
Marketing Manager
Variations
Subscribers choosing to unsubscribe
Related Metrics & KPIs
Start tracking your metrics
Level up your analytics with a free forever PowerMetrics account