Unsubscribes Metric

Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.

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Email Marketing KPI Example - Unsubscribes MetricEmail Marketing KPI Example - Unsubscribes Metric

Overview

The Unsubscribes metric gives your team insight into how their content is performing. Comparing the number of subscribers to unsubscribe helps put your metrics in perspective.

Formula

Unsubscribes/Total subscribers

Reporting frequency

Monthly

Example of KPI target

2% unsubscribes

Audience

Marketing Manager

Variations

Subscribers choosing to unsubscribe

Related Metrics & KPIs

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