The key email marketing metrics every marketing team should track
Email Marketing Metrics and KPIs are values used by marketing teams to measure the performance of their email marketing efforts. If you want to run a successful email marketing program, you have to monitor your campaigns closely. Being able to understand what’s working and what isn’t can help drastically improve your email marketing results. Having an understanding of campaign performance through email marketing metrics like open rate and click-through rate can help you tweak, refine, and improve your program in near real-time.
Email Marketing Metrics and KPI Examples
Measure the number of times a piece of content was forwarded on to another contact form one of your viewers.
Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.
Email Marketing Statistics
Metrics to gain insight into your email marketing campaigns.
Email Website Traffic Metrics
Increase your goal conversion rates with the right email website traffic data.
Email Subscribers Metrics
Track your email subscriptions and set the foundation for future growth.
Email Marketing Engagement Score
Measure how effective email marketing campaigns are at engaging your audience.
Tracking Email Metrics and KPIs on a Dashboard
Tracking email metrics and KPIs allows your marketing team to analyze your email efforts and performance. Using a dashboard to display those email marketing metrics can help your team improve key results like clickthrough rate and conversion.