Email Marketing Metrics & KPIs

The key email marketing metrics every marketing team should track

Email Marketing Metrics and KPIs are values used by marketing teams to measure the performance of their email marketing efforts. If you want to run a successful email marketing program, you have to monitor your campaigns closely. Being able to understand what’s working and what isn’t can help drastically improve your email marketing results. Having an understanding of campaign performance through email marketing metrics like open rate and click-through rate can help you tweak, refine, and improve your program in near real-time.

Tracking Email Metrics and KPIs on a Dashboard

Tracking metrics and KPIs allows your marketing team to analyze your email efforts and performance. Using a dashboard to display those email marketing metrics can help your team improve key results like clickthrough rate and conversion.