Email Marketing Metrics and KPIs Examples

The key email marketing metrics every marketing team should track

Email Marketing Metrics and KPIs are values used by marketing teams to measure the performance of their email marketing efforts. If you want to run a successful email marketing program, you have to monitor your campaigns closely. Being able to understand what’s working and what isn’t can help drastically improve your email marketing results. Having an understanding of campaign performance through email marketing metrics like open rate and click-through rate can help you tweak, refine, and improve your program in near real-time.

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Guide to Marketing KPIs & Metrics

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Email Marketing Metrics and KPI Examples

Email Marketing KPI Examples | Email Forwards

Email Forwards

Measure the number of times a piece of content was forwarded on to another contact form one of your viewers.

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Email Marketing KPI Examples | Unsubscribes


Measure the number of users who have previously subscribed to your site and no longer wish to subscribe.

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Email Marketing Statistics Dashboard

Email Marketing Statistics

Email marketing statistics give marketers insight into how their current campaigns are performing and how they can improve the ROI on other campaigns.

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Email Website Traffic Dashboard

Email Website Traffic Metrics

Email marketing is one of the top performing marketing tools for digital marketers, bringing in qualified leads and significant ROMI.

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Email Subscribers Dashboard

Email Subscribers Metrics

Track your email subscriptions and get insight into the data you need to know.

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Marketing KPI Examples | Email Marketing Engagement Score

Email Marketing Engagement Score

Measure how effective campaigns are at generating actions and interactions with your target audience.

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Tracking Email Metrics and KPIs on a Dashboard

Tracking email metrics and KPIs allows your marketing team to analyze your email efforts and performance. Using a dashboard to display those email marketing metrics can help your team improve key results like clickthrough rate and conversion.